My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now.
Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior.
#8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24)
#8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32)
#8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44)
#8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51)
#8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22)
#8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02)
#8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54)
#8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01)
#8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07)
Sonic Strategy Director
Studio Resonate at Pandora/SiriusXM
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Supported by STHLM Music City https://www.facebook.com/sthlmmusic/
Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/
Music Amazilia Luciae by Skirk
Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Music promoted by FDL Music https://youtu.be/dMvG-OshvJw
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