47 min

#8 Jeff Jackett, Marketing Director, McDonald’s Contentpodden

    • Ledning och marknadsföring

“Growth doesn’t come through behaviour that’s unambitious. You have to not be afraid to stick your neck out.”In this week’s episode of Contentpodden, Jeff Jackett talks about being boringly repetitive and disruptive at the same time. Having one of Sweden’s largest media budgets, Jeff still believes that it’s easier to make an impression today if you […]

“Growth doesn’t come through behaviour that’s unambitious. You have to not be afraid to stick your neck out.”In this week’s episode of Contentpodden, Jeff Jackett talks about being boringly repetitive and disruptive at the same time. Having one of Sweden’s largest media budgets, Jeff still believes that it’s easier to make an impression today if you […]

47 min