86 Spin Off Business from a Book – MJ Callaway & Pat Iyer Writing To Get Business

We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.”
MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn’t name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity.
This doesn’t mean she had a tragedy-free life. Her alcoholic husband tried to run her over with his truck, and she left that marriage with only $500. In 2016, she turned a cancer diagnosis into a positive experience.
And while these life-changing experiences were occurring, she developed her professional and writing careers, focusing on the importance of mindset and always bouncing up into new opportunities. Many of her articles became part of her books. Her philosophy of life provided the groundwork for additional books, the latest of which is Bounce-Up. She also incorporates this philosophy into her motivational speaking. The book has led to the development of a digital course that teaches its principles.
We all need inspiration during difficult times, and MJ's story can give you the inspiration you need to bounce up into the opportunities of every day.
·       How do our personal attitudes impact our professional lives and provide rich material for writing?
·       Why is article writing and publishing a good pathway to book writing?
·       What’s the value of writing books that reflect your business values and practices?
·       Why is using stories so powerful in writing and presentations?
·       What is a Power Team?
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