9 min

#97 - How Marketers Are Using GA4 to Track Their Audience & the User Journey The Marketing Slice by Hurree

    • Marknadsföring

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their ...

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to better understand their ...

9 min