47 min
A Public Relations Podcast: Smoke Signal - On the frontlines in Ukraine: Communicating under the fog of war Smoke Signal, A Public Relations Podcast
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- Marknadsföring
Most PR practitioners are used to managing issues. In fact, many thrive most when they are in the midst of a major crisis. But what about war? That is the situation that has faced Julia Petryk, Head of PR at MacPaw, since Russia invaded Ukraine at the start of 2022.MacPaw, is a software development company that has apps installed on one in every 5 Mac computers worldwide. It has 30 million users and 500 staff with its headquarters being in Kyiv, Ukraine.“PR as a business function is so ...
Most PR practitioners are used to managing issues. In fact, many thrive most when they are in the midst of a major crisis. But what about war? That is the situation that has faced Julia Petryk, Head of PR at MacPaw, since Russia invaded Ukraine at the start of 2022.MacPaw, is a software development company that has apps installed on one in every 5 Mac computers worldwide. It has 30 million users and 500 staff with its headquarters being in Kyiv, Ukraine.“PR as a business function is so ...
47 min