23 min
A Public Relations Podcast: Smoke Signal - The Rise and Rise of Martech Smoke Signal, A Public Relations Podcast
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- Marknadsföring
In this episode of Smoke Signal, I am joined by Scott Brinker, a.k.a Chief Martech, author of the Marketing Technology Landscape Supergraphic. Scott is in the envious position where is hobby and passion has become his career and vice versa. First launched in 2011 with 150 tools, the latest 2023 version, released last month, featured an unbelievable 11,038 tools and technologies. This exponential rise in Martech is mirrored in Commtech.“Everything that marketing does is now conn...
In this episode of Smoke Signal, I am joined by Scott Brinker, a.k.a Chief Martech, author of the Marketing Technology Landscape Supergraphic. Scott is in the envious position where is hobby and passion has become his career and vice versa. First launched in 2011 with 150 tools, the latest 2023 version, released last month, featured an unbelievable 11,038 tools and technologies. This exponential rise in Martech is mirrored in Commtech.“Everything that marketing does is now conn...
23 min