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The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse
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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/
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Scaling Success: Holiday & Peak Planning Strategies for Affiliate Marketers
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.Talking points include: The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners...
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Shaping the Future: Culture, Leadership, and Career Development
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital ...
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That’s a Wrap! Highlights and Insights from Season 16
And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing trends, and insights into the future of the industry. Let’s take a look back at the highlights from this season…Listen to find out more about:A full ...
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Discovering Dark Patterns on the Web and How To Stay Compliant Around Them!
In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joi...
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ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide
This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming change...
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Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing
Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highlights the changing landscape of SEO over the last five years, and emphasises the importance of building relationships with affiliates, along with t...