Andrew McNeill: How to run an esports franchise Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

The NBA 2K League may be the best example of the way traditional sports is trying to enter the esports market.

Andrew McNeill has been at the forefront of this sector for years. After running the esports track at the SXSW conference, he moved to Monumental Sports to take charge of the 2K franchise for the Washington Wizards NBA team and the Capital’s nascent virtual hockey offering.

This podcast explores the growth of the 2K league, how real and virtual sports can complement one another, sponsorship, building a roster, the new franchise in Shanghai and much much more