Art of Value Show - Discover Value | Create Options | Start Pricing Kirk Bowman

In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your customer to make stronger business decisions. Will you seize it?























About Ron Baker







Ron Baker is the author of Implementing Value Pricing, the foremost resource on the subject. He is the founder of the VeraSage Institute, and co-host of The Soul of Enterprise podcast. Recently, he became the Chief Value Office (CVO) at Armanino, one of the Top 20 accounting firms in the US.







* ron@verasage.com (Email)* @ronaldbaker (Twitter)* LinkedIn

In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), dependent on the cost formula chosen. Executives and managers need to understand the difference and when to use each one.























About Dr. Reginald Tomas Lee







Dr. Lee is Professor of Operations and Management at Xaiver University. He is the author of five books including Lies, Damned Lies, and Cost Accounting and his latest Strategic Cost Transformation.







Reginald started his career as an engineer at IBM, and then worked in supply chain management at Ernst & Young. His consulting customers include Disney, DuPont, Home Depot and Toyota.







* Business Dynamics & Research (Consulting)* leer8@xaiver.edu (Email)

In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3.0 by Michael Munger, and Subscribed by Tien Tzuo.















This episode was recorded live at Kellys in Allen, TX–one of our favorite places to have lunch. (If you are in town, be sure to try the brisket nachos.)











About Ed Kless







Ed Kless is my friend, mentor and colleague at the VeraSage Institute. He is the Director of Partner Strategy and Development at Sage Software. He is also host of the Sage Advice Podcast and co-host of The Soul of Enterprise with Ron Baker.

In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, and what he learned for next time.



















About Joe Woodard







Joe Woodard is the founder and CEO of Woodard Events. He is the host of Scaling New Heights, a conference for QuickBooks Pro Advisors. Joe has been recognized by Accounting Today as one of the Top 100 Influencers in accounting and is a regular contributor to Insightful Accountant.

In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, she had converted most of her bookkeeping practice to value pricing.



















About Carrie Mulrooney







Carrie Mulrooney is the founder and CEO of Mulrooney & Associates, a bookkeeping firm in Ontario, Canada. She is a Certified Professional Bookkeeper. Her firm was selected as the 2017 Bookkeeping Firm of the Year in Canada. She spends her summers in Nova Scotia (which is also known as northern Maine).







* LinkedIn* Facebook

In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway.



















About Jody Padar







Jody Padar is a CPA with 25 years of experience. She founded New Vision CPA Group out of her frustration with “old school” firms. Her latest book is the The Radical CPA, written to help accountants create a better experience for their customers and employees.







* jody@newvisioncpagroup.com (Email)* @jodypadarcpa (Twitter)* LinkedIn