B2B Attribution: follow the deals not just the leads! with Steffen Hedebrandt (CRO at Dreamdata‪)‬ THE TECH MARKETING PODCHAT

Steffen Hedebrandt is cofounder and Chief Revenue Officer of Dreamdata. He is also a talented growth hacker with a successful track record of scaling businesses and building teams.
He created Dreamdata to solve b2b revenue attribution. Long sales cycles, multiple decision makers, multiple media channels, complex tech-stack - the b2b buying (and selling) process is complex and multi-touch. So how do you know where to focus your marketing efforts to generate deals?
Dreamdata collects all your revenue related data, joins it and presents it in a clear, insightful way that can add massive value for your business.

As a bit of an attribution sceptic myself (less measuring, more doing!), I talked to Steffen about revenue attribution and its benefits and challenges to align sales and marketing, to drive demand, to build a strong brand. Doesn't focusing on attribution limit creativity or can it help drive it? Can attribution help you find the secret sauce of doing digital marketing right for delivering deals, and not just leads? 

Find out more about B2B Attribution here: https://dreamdata.io/b2b-attribution