![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
40 min
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Baskin-Robbins with Ryan Brazelton A Change of Brand
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- Design
Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in time. Domestically the brand felt dated, but in international markets the line was out the door. Baskin-Robbins needed to create a signature that was strong enough to be global while domestically rebuilding the brand at a core level. But there was confusion around the timing - didn’t they just debut a brand refresh a few months prior? We get the inside scoop on the 2022 rebrand from Ryan Brazelt...
Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in time. Domestically the brand felt dated, but in international markets the line was out the door. Baskin-Robbins needed to create a signature that was strong enough to be global while domestically rebuilding the brand at a core level. But there was confusion around the timing - didn’t they just debut a brand refresh a few months prior? We get the inside scoop on the 2022 rebrand from Ryan Brazelt...
40 min