Behind the Brands: The Marketing Podcast Mariam Noronha
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- Näringsliv
Behind the brands is a business podcast that focuses on advertising, marketing and brand building. It aims at giving people a brief but insightful look at what goes into the making of some iconic brands and their advertising campaigns
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Madhya Pradesh State Tourism Campaigns: A Review
Madhya Pradesh State Tourism campaigns have captured the interest and attention of audiences for about 15 years now. The MP Ajab hai, MP Mein did hua Bacchae as, Sau Tarth me rang hai and more have positioned MP as a travel destination that offers myriad experiences. In this episode we’ll take a look at all this and more.
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God’s Own Country- Kerala State Tourism Marketing and advertising campaigns
In this episode we take a look at Kerala, God’s Own Country and its marketing and advertising initiatives. The state of Kerala has been a pioneer in marketing and has left no stone unturned to position itself as a preferred tourist destination in India. It has used social media to its advantage and is all ready with its post covid promotional endeavours.
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Rajasthan Tourism Campaign - Storytelling, experiential and digital marketing
In this episode we take a look at the Rajasthan tourism campaign from 1993 till date. We discuss the Padharo Mhare Des and Jane Kya Dinh Jayne campaigns and other marketing initiatives by the State
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The Kumbh Mela: India’s Mega Outdoor Marketing Opportunity
For brands focused on small town and rural India, the Kumbh Mela offers the opportunity to engage with consumers directly. In this episode we take a look at what it takes for brands to tick at the Kumbh. What are the important questions that brands should ask. What should be their focus. Sales or Brand Building? Let’s consider these questions and some great examples.
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Tata Steel advertising campaign: Steel and Social Impact
In this episode we take a look at innovative, people centric advertising by Tata Steel
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Tanishq: Marketing and brand building initiatives
In this episode we take a look at the brand building journey of Tanishq, India’s pioneering jewellery brand. Presenting insights into Tanishq’s marketing and advertising campaigns.