Benefits of Voice of the Customer Analysis in M&A Commercial Due Diligence Cherry Bekaert: Private Equity Industry Guidance

Applying voice of the customer (VoC) analyses at the beginning of the investment lifecycle can provide qualitative data on consumer behavior to inform investment decisions and post-transaction strategies. By integrating VoC methodologies within traditional due diligence processes, organizations can make better strategic decisions to validate the deal thesis and drive post-acquisition growth.In this episode of The Drawdown, Cameron Smith, Managing Director in our Transaction Advisory pra...