Better Marketing | eCommerce Podcast with Thierry Augustin Thierry Augustin

Life is 10% what happens to you and 90% how you respond. That’s never been a more relevant observation than in the times we live in now. So the onus is on brands to adapt—not succumb. How do you prepare for the unexpected? I answer that in this episode of the Better Marketing podcast.


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With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we talk about the one ‘metric’ that should matter most, and why the brands that focus on it— and not the latest tech, tool or model— can be more effective at marketing, now and in the future.


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COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast. 


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Just in case you forgot, your customers are more than just the dollar signs in your analytics dashboard. So the key to impacting them starts with recognizing that they want to feel heard, valued and understood—especially as an online retailer. This paradigm shift can change your messaging, marketing and ultimately your business. Tune into this episode of the Better Marketing podcast to find out how. Hosted by Thierry Augustin of Sent Agency. 


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In episode 5 of the Better Marketing Podcast, we take a trip down memory lane as our host shares how he discovered his passion for marketing and 3 golden rules for your eCommerce business that should be pillars of any DTC strategy.

If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops!


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In episode 4 of the Better Marketing Podcast join host and founder of Sent Agency Thierry Augustin as we explore the revival of direct mail in the DTC space, why it might make sense for your eCommerce brand, and a simple campaign that you can execute to bring in more repeat business,

If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops!


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Send in a voice message: https://podcasters.spotify.com/pod/show/thierry-augustin/message
Support this podcast: https://podcasters.spotify.com/pod/show/thierry-augustin/support