Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

Let’s have a conversation about how you can be pricing your photo services. 



“Pricing as a creative is hard.”




IN THIS EPISODE
Determining what you should be charging. 
3 pillars that will guide you as you price your services.
The questions you need to answer before pricing your services. 
Establishing the creative and economic value. 
Determining the opportunity value. 
Why there is no standard rate. 



We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Why the Algorithm Hates You
Hosted by: James Patrick



Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. 
Let’s dive into in this episode. 
 
“It was already daunting to begin with and it seems to have only gotten more daunting. ”




IN THIS EPISODE
What content is working right now. 
What content isn’t working right now. 
How our attention span affects the type of content we will consume. 
How the instagram app guides us through content now. 
3 types of content you can produce. 
What type of content you must lead with now in order to grab your audience’s attention. 
Getting your content to be shared and land on the explore page. 
Things to focus on to improve your content.  




We are 1 month out from our 10th annual Get Published Live event!  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Red Flag Requests for Clients
Hosted by: James Patrick



I’ve fallen for some pretty dumb requests as a photographer. 
 
In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. 



“You are not required to work for less to help someone else make more.”




IN THIS EPISODE
Things James has fallen for in the past. 
Red flag statements and the translations of what they actually mean. 
Why you shouldn’t move forward rental clients say any of these things to you. 
The one thing to take from this episode. 



Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Dealing with Excuses
Hosted by: James Patrick



People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. 
 
Let’s talk about dealing with excuses in today’s episode. 



“What does that say about your confidence in your product or service?”





IN THIS EPISODE
Diving into the excuses and what they actually mean. 
The narrative we tell ourselves when people tell us no. 
The truth behind the excuses. 
Why tricky language and clever sales scripts is not the answer. 
How to actually make sales. 




Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

What to Charge and How to Set Your Rates
Hosted by: James Patrick



My most profitable years in business were not the years that I made the most money.
 
In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. 



“Not every hour you’re working in the week, you’re actually making money.”





IN THIS EPISODE
What information you need to know before setting your rates. 
Real examples of business costs.
How to calculate the time you will be available to work in one year. 
How to calculate the hourly rate you need to make in order to hit your goal.
Overhead hours and billable hours.
How to hit your goals and set a budget you can actually achieve. 




Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Really Bad Pitch 
Hosted by: James Patrick



I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. 



“When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.”




IN THIS EPISODE
The key to finding a good guest. 
Why the length of a pitch matters. 
What you must have in your pitch in order to be seriously considered. 
How to craft a good follow up.
What not to say in a follow up email. 
The importance of considering the mutual benefit. 




Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com