Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

Getting Your Brand Published with Chelsea Clarke
Hosted by: James Patrick



In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.  



“You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.”




IN THIS EPISODE
 
Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event.
What obstacles attendees were able to work through at the event. 
Getting clear on what media you want and why. 
Figuring out where to place your message. 
How to resist putting media pitches on the back burner. 
A glimpse behind what happens on the receiving side of your pitch. 
How to get noticed by editors. 
 


Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Hosted by: James Patrick



In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. 
 
Today, we’re diving into how magazines have changed and evolved over time. 




“Magazines still rank number one.”




IN THIS EPISODE
 
The role and value that magazines have with audiences today.  
The timelessness of being published in a magazine. 
Do people care about being on the magazine’s website or being on the magazine’s Instagram?
How much sponsored content has changed over the years. 
Why people want publicists and how it affects pitches. 
The advantage of working with independent publications over a traditional publishing house. 




Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with Kaneo 
Website: ellementsmagazine.com
Instagram: @ellementsmagazine
Email: k.biggs@ellementsmagazine.com




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Hosted by: James Patrick



In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. 
 
My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. 



“I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.”




IN THIS EPISODE
 
Nadine’s background and story. 
How Nadine has been able to stay in the television industry without losing time with her kids. 
Is print media at risk?
Why Nadine chose to go back into print magazine. 
The power of multimedia.
A complete behind the curtain of the cover shoot. 
Why Nadine chose the specific women she did. 
The importance of storytelling. 
Using social media to help your business. 
How to get your media pitch to stand out.
What details should go into your pitch and what shouldn’t. 
Structuring content effectively. 
 



We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with Nadine 
Website: citylifestyle.com/paradisevalley 
Instagram: @paradisevalleycitylifestyle



Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Are Business Coaches Lying to You?
Hosted by: James Patrick



Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. 




“You can’t actually coach someone in 15 minutes.”




IN THIS EPISODE
A sneak peek behind the scenes of a business coach’s program. 
Identifying the lie business coaches sell. 
Should you trade time for money?
Coaching one thing yet doing spending else. 




We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Let’s have a conversation about how you can be pricing your photo services. 



“Pricing as a creative is hard.”




IN THIS EPISODE
Determining what you should be charging. 
3 pillars that will guide you as you price your services.
The questions you need to answer before pricing your services. 
Establishing the creative and economic value. 
Determining the opportunity value. 
Why there is no standard rate. 



We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Why the Algorithm Hates You
Hosted by: James Patrick



Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. 
Let’s dive into in this episode. 
 
“It was already daunting to begin with and it seems to have only gotten more daunting. ”




IN THIS EPISODE
What content is working right now. 
What content isn’t working right now. 
How our attention span affects the type of content we will consume. 
How the instagram app guides us through content now. 
3 types of content you can produce. 
What type of content you must lead with now in order to grab your audience’s attention. 
Getting your content to be shared and land on the explore page. 
Things to focus on to improve your content.  




We are 1 month out from our 10th annual Get Published Live event!  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com