Boys and BB Cream Sixth Tone Podcast: Fresh voices from today's China

While only a minority of men in China may be ready to serve up a full face of makeup, a vanguard of young celebrities with boyish looks — “little fresh meats” — and vloggers who post makeup tutorials and reviews on sites like Bilibili and Douyin are helping pave the way.
Listen to our podcast to hear the stories behind the story, “Beauty Boys: The Chinese Men Changing the Face of Makeup.”