Brand Retro with Cyberdogz Mike Brevik

In this enlightening episode of the Brand Retro Podcast, we're excited to welcome Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, as we dive deep into the buyer's journey and explore the power of transparency in business. Chris brings a wealth of experience and unique insights, sharing captivating client stories and essential strategies for understanding customer motivations. We cover everything from A to Z, discussing the crucial steps for starting and growing your own business. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical advice and real-world wisdom. Join us as Chris Troka reveals how clear communication and honest interactions can transform your business approach and lead to lasting success.
Who’s the Guest?
Chris Troka, entrepreneur, DJ, and founder of Focused-Biz, is a seasoned entrepreneur and business innovator with over ten years of expertise in creating, enhancing, and propelling businesses forward. Chris brings a wealth of knowledge in utilizing cutting-edge digital tools such as AI, automation, CRM, and social media to optimize business operations and marketing strategies. Chris holds certifications from HubSpot and Google in inbound marketing, social media, and Google My Business, and earned his Marketing Degree in 2021.
Highlights
00:19 - Discussing the buyer’s journey
01:01 - Importance of reducing friction in the buyer’s journey
03:30 - Example of DJ business failures and subsequent learnings
04:39 - Building relationships over making hard sells
06:00 - The balance in the sales and onboarding process
09:50 - Recommendations and guiding clients, not giving too many options
12:00 - Client feedback process and ongoing communication
13:20 - Protecting yourself against client dissatisfaction
17:56 - The necessity of “hearing” clients for successful projects
23:39 - Advice for entrepreneurs: start by building relationships and taking action
25:45 - Importance of saying no to potential clients that aren’t a good fit
32:59 - Niche specialization and focusing on profitable areas
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Chris Troka https://focused-biz.com/ https://www.linkedin.com/in/christopher-troka-3a093058/  
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In this rockstar episode of the Brand Retro Podcast, we're joined by the incredibly talented James Martin, founder of Made By James and Baby Giant Design Co., and Creative Partner at Lincoln Design. Dive into the thrilling world of design with us as James shares his unique creative journey and the innovative approaches that have cemented his status as a design legend. This episode is jam-packed with cool insights, from James's philosophy on creativity to the processes that drive his iconic projects. Whether you’re a budding designer, a seasoned creative, or simply a fan of exceptional design, this conversation offers a treasure trove of knowledge and inspiration. Join us as James Martin breaks down the elements that make great design and shares stories from his illustrious career, providing listeners with invaluable lessons from the forefront of the design world.
Who’s the Guest?
James Martin is a distinguished graphic designer and creative entrepreneur, renowned for his expertise in branding and visual storytelling. As the founder of Made By James and Baby Giant Design Co., and serving as a Creative Partner at Lincoln Design, James has consistently pushed the boundaries of design. His work is characterized by a unique blend of bold creativity and meticulous execution, making him a standout figure in the design community. Through his companies, James provides innovative design solutions that empower brands to express their identities vividly and memorably. His commitment to excellence and a deep passion for the craft have earned him recognition and respect among peers and clients alike.
Highlights
01:10 - Challenges of finding design inspiration pre-social media.
02:19 - Transition from blend designer to incorporating personal style.
05:14 - Leveraging a background in art within the design process.
09:09 - The value of sketching in connecting to the essence of creation.
13:44 - Influencing work with personal interests and subcultures.
17:02 - Personal evolution becoming a recognized style in design.
22:55 - The power of social media to inspire and educate in design.
24:01 - From unknown designer to partner at Lincoln Design Co. through social media.
26:26 - The risk of over-niching and staying adaptable in design work.
28:22 - Embracing personal projects without monetary expectations.
34:25 - Sharing freely on social media to foster community and help others.
 
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with James Martin https://themadebyjames.com/ https://www.lincolndesignco.com/about https://linktr.ee/madebyjames  
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In this milestone episode of the Brand Retro Podcast, we're thrilled to celebrate our 100th episode with none other than Spencer Shaw, Founder and CEO of Podkick. Join us as we take a reflective journey through the evolution of the Brand Retro Podcast, exploring the highs, the lessons learned, and the intricate details that have shaped our show. 
Spencer shares his insights on podcasting, growth, and the power of storytelling as we delve into what it takes to maintain a successful podcast series. We also unpack the Brand Retro Mindset, discussing the core principles and strategies that have guided us through 100 episodes. 
This special episode is not just a celebration but a deep dive into the craft of podcasting and a heartfelt thank you to our listeners for their continued support. 
Tune in to discover behind-the-scenes stories, pivotal moments, and the future vision of the Brand Retro Podcast as we step into the next hundred episodes.
Who’s the Guest?
Spencer Shaw, the Founder and CEO of PodKick Media, is a forward-thinking entrepreneur deeply rooted in the podcasting industry. With a keen eye for innovation and a strong belief in the power of storytelling, Spencer established PodKick Media to help creators and businesses amplify their voices and reach global audiences. Under his leadership, the company has grown into a premier podcast production service known for its high-quality content and strategic approach to audience engagement. Spencer's vision extends beyond production; he is committed to leveraging technology to enhance podcast accessibility and integration across diverse platforms. His expertise and passion for digital media have made him a respected leader and influencer in the podcasting community.
Highlights
02:03 The challenge and evolution of finding a podcast's voice.
03:16 Reflecting on surprising elements in podcasting.
07:26 The authenticity of podcasting over traditional writing.
08:23 The importance of nostalgia in branding.
14:39 The cyclical nature of marketing trends.
16:14 Creating scarcity and special experiences in a business context.
20:08 Unique brand collaborations and storytelling.
22:43 The impact of being open to unconventional branding ideas.
28:14 Overcoming the fear to try new branding ideas.
31:34 The importance of taking risks and personal examples.
35:39 Working with clients resistant to change and the power of new approaches.
39:52 How to make companies realize the importance of the experience factor.
42:31 The role of nostalgia and relationship in modern branding.
45:48 Convincing a client to embrace podcasting and unique branding avenues.
49:37 The importance of being that encouraging influence for clients.
 
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Spencer Shaw www.podkick.com https://www.linkedin.com/in/spencerdshaw 
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In this thought-provoking episode of the Brand Retro Podcast, we're joined by Emma Donovan, Co-Founder and Brand Strategist at Dapper, to delve into the heart and soul of branding. Our conversation illuminates the critical importance of infusing personal essence into our brands, highlighting how the authenticity and passion of the creators shape and define a brand's identity. Emma shares her expert insights on cultivating brands that resonate deeply with audiences by embracing the unique stories and values of the people behind them. We explore the journey of brand creation, from conceptualization to execution, and how embracing authenticity leads to a genuinely authentic experience for both the brand and its audience. If you're seeking to understand the dynamics of creating a brand that truly reflects its creators and stands out in today's crowded marketplace, this episode with Emma Donovan offers invaluable guidance and inspiration on navigating the path to authenticity and success.
Who’s the Guest?
Emma Donovan is a dynamic professional with over 15 years of expertise in brand strategy, content writing, and entrepreneurship. Her keen eye for identifying unique opportunities has been a cornerstone of her entrepreneurial journey, demonstrated by her ventures across diverse and innovative projects. In 2010, she launched a pop-up backpackers' hostel for the FIFA World Cup in South Africa, showcasing her ability to tap into timely opportunities with creativity and flair. By 2014, Emma had co-founded Yellow Door Collective, a marketing and events agency, further solidifying her role as a versatile entrepreneur. Her latest venture, Dapper, co-founded in March 2021, serves as a brand studio with a keen focus on the human experience in brand development.
Highlights
03:11 Emma’s company’s values: To cultivate joy which should come from an authentic energy 06:05 Dapper's offerings: A six-month process based on self-discovery and personal branding and a three-month online course on global accessibility
09:33 Why having a compelling story adds value to the brand and underlines the difficulty, but importance, of finding a singular brand tone in companies with multiple co-founders
13:31 How important it is to give clients breathing space and time to reflect
18:47 Why some clients are reluctant to “buy in”
20:47 Learning from successful influencers and adapting the lessons to your personal journey, to gain an advantage and create their brand from an authentic place. 
22:38 The importance of breaking down advice and applying only what is beneficial to avoid disrupting the business
23:26 Why not being able to apply all sections of an advice does not discredit the source, but rather, it just might not apply to your particular circumstance at the time
24:46 Brand comes before marketing and setting the foundation right would make everything else fall in place
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Emma Donovan https://becomedapper.com/ https://www.instagram.com/become.dapper/ https://www.linkedin.com/company/becomedapper  
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In this insightful episode of the Brand Retro Podcast, we have the privilege of sitting down with Scott Aaron, a LinkedIn expert, renowned podcast host, and best-selling author. Our conversation dives deep into the complexities and nuances of succeeding on LinkedIn, the world's premier professional networking platform. Scott shares his expert knowledge on the dedication and strategy required to truly stand out and make meaningful connections on LinkedIn. From optimizing your profile to engaging with your network effectively, Scott breaks down the winning recipe for LinkedIn success. Whether you're a seasoned professional looking to enhance your personal brand or a business aiming to expand its reach, this episode is packed with actionable tips and strategies. Join us as Scott Aaron unveils the secrets to leveraging LinkedIn to its fullest potential, ensuring you're equipped to navigate this powerful platform with confidence and success.
Who’s the Guest?
Scott Aaron is a highly acclaimed LinkedIn expert, engaging podcast host, and best-selling author, renowned for his deep understanding of networking and personal branding in the digital age. With a career dedicated to helping individuals and businesses harness the power of LinkedIn, Scott has developed a reputation for crafting effective strategies that drive success on the platform. His work focuses on teaching clients how to authentically connect, generate leads, and build meaningful professional relationships.
Beyond his expertise in LinkedIn, Scott is a gifted communicator, sharing his insights and experiences through his popular podcast and various speaking engagements. His best-selling books serve as invaluable resources for those looking to elevate their online presence and networking capabilities. Scott's approach combines practical advice, actionable strategies, and a genuine passion for empowering others to achieve their professional goals.
Highlights
00:30 Unrealistic expectations of instant results in using LinkedIn
03:54 Tips from Scott about the importance of using SEO efficiently in the LinkedIn profile for more visibility
07:43 Framework for crafting the perfect message on LinkedIn in three steps
13:07 Setting realistic expectations and identifying key performance indicators (KPIs) for success on LinkedIn
16:03 Importance of tracking KPIs
19:36 How individuals on LinkedIn should position themselves more organically and authentically rather than being overly polished or robotic
21:31 How to overcome fear of the unknown and tackle the challenges head on for business growth
23:06 Using native uploads for higher engagement and utilizing tools like Opus.pro for breaking down longer videos into short clips
24:46 Where to know more about Scott
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Scott Aaron https://scottaaron.net/ https://www.facebook.com/ScottAaronCoaching https://www.instagram.com/scottaaronlinkedin/ https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1441674842 https://www.youtube.com/playlist?list=PLRkw6mxPJPdm68onO2DNUdMiFtZGNuZur https://www.linkedin.com/in/scottaaroncoach 
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In this engaging episode of the Brand Retro Podcast, we're thrilled to feature Behdad Jamshidi, the marketing maestro behind CJAM and a veteran in the field with a rich tapestry of experiences. Together, we "jam" on a variety of marketing perspectives, delving into the wealth of customer insights that have shaped the industry and the unique approach championed by CJAM Marketing. Behdad shares his journey of innovation and discovery, offering listeners an insider's look at how understanding diverse market dynamics and consumer behaviors can revolutionize marketing strategies. From the foundational principles of CJAM Marketing to the cutting-edge techniques that set them apart, this conversation is packed with invaluable knowledge for marketers, business owners, and anyone keen to deepen their understanding of what truly drives customer engagement in today's digital age. Tune in to absorb Behdad Jamshidi's profound insights and learn how to apply these principles to your marketing efforts for impactful results.
Who’s the Guest?
Meet Behdad Jamshidi, affectionately known as Bee, the innovative mind behind CJAM Marketing. With a passion for bridging the gap between brands and their ideal marketing partners, Behdad has revolutionized the way businesses connect with marketing agencies. At the heart of CJAM Network, Behdad stands as a steadfast ally, ensuring that every partnership is a perfect synergy of skills, experience, and mutual goals.
Behdad's journey to founding CJAM was sparked by his own challenges in finding qualified marketing partners. Frustrated by the endless search and unfulfilled promises of high-priced agencies, he leveraged his background as an engineer within large enterprise businesses, where efficiency and precision are paramount. This experience fueled his commitment to developing a solution that eradicates the inefficiencies of traditional agency searches.
CJAM's inception was driven by Behdad's vision to streamline the vetting process, cutting through the noise to connect brands with marketing partners that not only talk the talk but walk the walk. His engineering mindset applied to marketing has led to the creation of a rigorous vetting process, ensuring that the CJAM Partner Network is a collection of over 80 marketing professionals excelling in PPC, digital marketing, design, development, SEO, copywriting, and more.
Highlights
03:37 The importance of focusing on core competencies
08:36 The need for marketing consistency and perseverance
12:13 The significance of setting aside a marketing budget and sticking with it
17:57 Role that CJM Marketing plays in finding the right marketing partner for businesses
19:33 Handling the onboarding process for the clients
21:13 Importance of guiding clients through the business journey to build trust
23:03 The uncertainty of the modern marketing landscape and the need for constant adjustment
26:13 The unpredictability of SEO and Google's constant changes
28:10 Value of being comfortable with uncertainty in business
29:31 How changes in marketing channels like Google affect all businesses, large and small
31:43 Best places to find and know more about Behdad and CJAM
 
Episode Resources
Connect with Mike Brevik: www.brandretro.com http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com   Connect with Behdad Jamshidi https://cjammarketing.com/ https://www.linkedin.com/company/cjam-marketing https://www.facebook.com/cjammarketing https://www.instagram.com/cjammarketing/  
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