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Brand Story Steve Gilman
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- Näringsliv
This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers.
Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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A Food Influencer's Life featuring Philip Tzeng
Las Vegas has no shortage of food choices, and Philip Tzeng has them all at his fingertips. As a content creator and food marketer based in Las Vegas, Philip has gained a huge following by sharing positive restaurant reviews and building relationships within the Vegas food scene. In this episode, he’s pulling back the curtain to talk about what goes into content creation, working with restaurant brands, and the constantly changing social media landscape.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation. Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/a-food-influencers-life/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn https://www.linkedin.com/company/gravitygroupmarketing , where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
Chapters:
(00:00) Introduction: Philip Tzeng, Food Influencer
(01:23) Las Vegas as a food destination
(04:11) How Phil got started as a food influencer
(05:25) Being positive on social media
(08:23) A day in the life of a food influencer - process, gear, & approach
(10:17) Growth, change, risk and reward in the world of content creation
(11:24) Phil's partnership with Mike Chen / Strictly Dumpling
(14:14) Balance, joy, & passion in content creation
(18:49) Partnerships and authenticity in content creation
(23:19) Food vs presentation
(27:38) What's next for Phil
(30:18) Advice for brands working with influencers
(31:53) Advice for anyone getting into content creation -
Leveraging Your Humanity featuring David J.P. Fisher
Human beings are wired for connections. So how do we leverage our humanity to build those connections when technology seems to be pushing us in the other direction? In this episode, Steve speaks with David J.P. Fisher, Author of "Networking in the 21st Century" and President of RockStar Consulting, about the importance of storytelling, building trust, and the impact of technology on sales. The conversation touches on the psychology of human connection, the fear of rejection, and what it means to leverage your humanity.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/leveraging-your-humanity/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) David Fisher Introduction
(01:25) Selling Knives and Hot Donuts
(04:16) Product is Important
(07:35) Mindset, Skillset, Toolset
(11:43) Leveraging Your Humanity
(17:20) Storytelling, Stand-up Comedy, and Sales
(24:57) Networking at vs. with
(28:14) All Sales is Not Manipulation
(31:48) Sitting Beside Vs. Across
(41:20) Commenting on LinkedIn
(45:53) Outro -
Harnessing the Potential of AI featuring Alison McCauley
In this episode, Alison McCauley, Best-Selling Author and AI Strategist, and our president, Steve Gilman, revisit the world of AI and the importance of developing a relationship with AI tools. They discuss the acceleration of AI adoption over the past two years and how organizations and individuals can respond to make sure they aren’t left behind.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/harnessing-the-potential-of-ai/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Alison McCauley Introduction
(01:30) - The Story Telling Tactic
(04:01) - The New Industry Playbook
(06:19) - The Six Dimensions of Digital Disruption
(11:07) - Developing New Mindsets: Speed to Learn
(13:29) - Defining AI’s Relationship in Your Workflow
(18:25) - Finding the “Aha Moment”
(21:47) - Sharing is Key
(23:58) - Entering the Cognitive Revolution
(32:46) - The Future of Education Alongside AI
(39:51) - The 24 Hour Personal Tutor
(42:25) - The Resurgence of Human First Experience
(47:24) - The Current Chapter of Alison’s Life
(48:16) - Advice to Younger Self -
Crafting the Right Marketing Mix featuring Gina Michnowicz
Being creative means having the courage to take risks. It means rolling with the punches, pivoting when needed, and evolving your ideas to create an end result that resonates with your audience. In this episode, Gina Michnowicz, CEO and Chief Creative Officer of The Craftsman Agency, offers her insights into creating integrated marketing campaigns for top brands such as Disney and Cisco. She shares what it’s like to be creative in the fast-paced world of marketing and how every touchpoint impacts the customer experience.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/crafting-the-right-marketing-mix/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Gina Michnowicz Introduction
(01:33) - Gina’s Process: Cruella’s Integrated Campaign
(04:45) - The Art of the Pivot
(08:44) - Finding the Right Marketing Mix
(14:13) - Pairing Brands: Guardians of the Galaxy and Cisco Duo
(16:54) - Advice on Brand Activation Events
(19:46) - The Attendee Experience
(24:29) - The Customer Experience
(27:07) - Marketing to Emotional Beings
(31:04) - Business Bliss or Co-Founder Chaos?
(37:40) - The Trait Gina Values Now
(39:12) - The Current Chapter of Gina’s Life
(40:12) - Advice to Younger Self -
Creating a Video Content Strategy featuring Tom Langan
Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Tom Langan Introduction
(01:16) - Tom's Journey into Production
(04:14) - Tom's Early Career and Transition into Storytelling
(11:53) - Tom's Approach to Finding and Telling Stories
(15:15) - Core Principle: Lead with Value
(17:25) - Why Write a Book Instead of Making a Video
(20:28) - The Power of Video in Business
(23:15) - The Importance of Audience-Centric Storytelling
(26:04) - The Role of Emotion and Context in Storytelling
(30:12) - The Importance of Video Content
(34:15) - The Power of Episodic Content
(41:04) - The Importance of Humanizing Business
(45:11) - The Current Chapter of Tom's Life
(46:46) - Advice to Younger Self -
Personal Branding on LinkedIn featuring Liam Darmody
For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/
Continue the conversation on social:
For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.
We’re also on:
Instagram — https://www.instagram.com/gravitygroup
Facebook — https://www.facebook.com/gravitygroupmarketing
(00:00) - Introduction - Liam Darmody
(01:44) - Liam's LinkedIn Journey
(04:02) - Overcoming LinkedIn Posting Anxiety
(09:49) - Liam's Personal Branding Success Story
(13:10) - The Impact of Consistent LinkedIn Presence
(19:00) - The Power of Authenticity on LinkedIn
(20:23) - Imposter Syndrome and Sharing Your Personality
(22:52) - Authenticity and Integrity on LinkedIn
(26:45) - LinkedIn's New Features
(32:06) - Advice and Quotes to Live By
(34:17) - Current Life Phase: Reinvigorating
(36:08) - Advice to Younger Self
(38:53) - Conclusion