69 avsnitt

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marknadsföring

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    A Behind the Scenes Look at Video and Content Creation with Dani Venn of Masterchef

    A Behind the Scenes Look at Video and Content Creation with Dani Venn of Masterchef

    From building a personal brand to creating a new brand to now owning her personal brand again, Dani Venn takes us BTS of what it's like to appear on Masterchef #BackToWin series, her journey as a content creator, the challenges, how COVID has impacted her as a content creator (and why there is a massive silver lining), her secret upcoming project and surefire tips on Video and Instagram as her choice of content channels.

    Follow Anita on www.instagram.com/anitasiek and www.instagram.com/wordfetti

    • 54 min
    5 Types of Content That Always Trend on LinkedIn

    5 Types of Content That Always Trend on LinkedIn

    Want to trend on LinkedIn? I've been doing a bit of content experimentation on the platform the last 5-6 months and have uncovered the 5 types of content posts that seem to always trend on the content platform. Spoiler alert? It's more about you, as a human. Less about "business".

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 11 min
    How to Content Smart and My Process to Repurposing Content

    How to Content Smart and My Process to Repurposing Content

    This is a rebroadcast episode from a recent podcast interview I was on. Here I hung out with Pru Chapman from Owner’s Collective and the One Wide Ride Podcast where I share how to repurpose your content and give you a behind the scenes look as to how I do it myself.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 34 min
    How To Write Human-Centred Content

    How To Write Human-Centred Content

    I recently jumped onto Hot Copy the Podcast with Kate Toon where I spoke about what the heck human-centred design is, design thinking methodologies, and how that intertwines with how we do "words" at Wordfetti. We dives into why humen-centred content is important for audience connection and conversions and how you can start incorporating human-centred copy for your brand and business.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 42 min
    4 Strategies To Help You Show Up More on IG Stories

    4 Strategies To Help You Show Up More on IG Stories

    6 months ago I ran a challenge where I showed up everyday on Instagram stories for 30 days straight. Since then? Instagram stories has been such a powerful connection tool where it has helped me strengthen our connection with our audiences on both @anitasiek and @wordfetti. In fact we sold out our first ever online program purely through IG stories and 2 IG posts with no sales page or ad spend. Wanna show up more too? Here are 4 ways to help you show up authentically on the gram

    • 12 min
    How to Weave Stories in Your Copy and Why Storytelling Works (backed by science)

    How to Weave Stories in Your Copy and Why Storytelling Works (backed by science)

    Stories. We ALL know the importance and power of weaving storytelling in our copy. But how? When you're in front of that curser and you are completely mind blocked on how stories to tell. In this episode I dive into the science of storytelling and why it works, and simple ways you can start weaving storytelling into some of the key touch points in your copy.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 15 min

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