Branding Brilliance: Navigating University Licensing and Innovations In the Club by Club Colors

In the inaugural episode of Season 4 with In The Club powered by Club Colors, we dive into the dynamic world of university licensing and business development with special guests Richard Fairchild and Abby Hirschberg from the University of Utah. Discover the power dynamics of licensing, the importance of collaboration, and exciting initiatives like the Cotopaxi collection and Under Armour partnerships.

KEY TAKEAWAYS

Licensing holds significant power, deciding who gets a license for a university and approving/disapproving artwork.
Building foundational relationships with the licensing team is crucial to avoid project disapprovals.
Collaboration with well-known brands like Cotopaxi creates excitement and boosts university representation.
Innovations like the USS Salt Lake City football uniform highlight the meticulous planning and collaboration involved.

QUOTES

"Licensing holds a lot of the power, deciding who gets a license for your university and approving/disapproving artwork."
"The licensing team is the middle point to ensure everyone, including athletics and the campus store, is on the same page."
"It's about creating experiences and relationships that mean something to individuals."
"The licensing team serves as a connector, bridging different parts of the campus together."

Connect and learn more about Richard Fairchild and Abby Hirschberg.
Richard’s LinkedIn: https://www.linkedin.com/in/richardfairchild/
Abby’s LinkedIn: https://www.linkedin.com/in/abby-hirshberg-2674092a0/

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Club Colors: https://www.clubcolors.com/