It's Marketing's Fault Eric Rutherford

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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and experiences from his time studying and working in China, highlighting the importance of influence in business development.
We delved into the misconception that influencer marketing is solely a consumer marketing channel, when in reality, it is a powerful tool for business development. Mike emphasized the need for B2B marketers to explore influencer marketing, as it offers endless possibilities limited only by imagination.
Throughout the conversation, Mike stressed the importance of strategy, metrics, and pricing in influencer marketing. He shared his three-step approach to determining pricing, emphasizing the need for a win-win situation for both brands and influencers. Mike also discussed the laborious nature of influencer marketing, likening it to an investment portfolio where diversification is key.
Moreover, Mike highlighted the infinite game aspect of influencer marketing, encouraging listeners to have fun and enjoy the process. He shared his website, buildinginfluence.org, where listeners can access his playbook and influencer marketing toolkit for free. Mike's passion for influencer marketing and his practical advice left me inspired and eager to explore the world of influencer marketing further.

https://buildinginfluence.org/
https://www.linkedin.com/in/mikenewt/


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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
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In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes beyond just focusing on branded keywords. He highlighted the importance of patience in SEO efforts, likening it to a marathon rather than a sprint.
Max stressed the need for a holistic approach to marketing, emphasizing the correlation between different channels and the importance of an omnichannel strategy. He discussed the role of backlinks in building authority and driving organic traffic, explaining how quality backlinks from relevant sources can significantly impact a website's rankings.
The conversation also touched on the role of technical audits in identifying and addressing website issues, such as page speed, duplicated content, and backlink quality. Max provided insights into the technical SEO audit process and how it helps clients understand and rectify critical website issues.

Max highlighted the importance of having a plan and executing it diligently in SEO efforts. He emphasized the need for a purposeful approach to SEO, backed by expertise and a clear strategy. Max's key takeaway for listeners was the essential role of SEO in driving website success and the need for a well-thought-out plan for long-term SEO success.

https://www.thehoth.com/
https://nextnetmedia.com/
https://www.linkedin.com/in/maxgomezmontejo/
Support the Show.
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1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.

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In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform.
Stephanie highlighted the significance of treating individuals within organizations as brands in their own right and utilizing strategic techniques to manage their personal brands effectively. She discussed the common challenges faced by executives and founders, such as time constraints and imposter syndrome, and how her agency helps them overcome these obstacles.
The conversation delved into the role of LinkedIn in corporate branding and lead generation, emphasizing the need for consistency and authenticity in content creation. Stephanie shared insights on the impact of personal photos and videos on engagement, encouraging listeners to prioritize profile optimization for a strong first impression.
Throughout the episode, Stephanie emphasized the value of taking small steps towards building a strong presence on LinkedIn, reassuring listeners that it's okay to start small and gradually expand their engagement. She invited listeners to connect with her on LinkedIn and explore the services offered by Crackerjack Marketing for personalized support in enhancing their LinkedIn presence.
Overall, the episode provided practical tips and insights for individuals looking to leverage LinkedIn for personal branding and professional growth, highlighting the importance of authenticity, consistency, and strategic content creation in building a strong online presence. Stephanie's expertise and approachable demeanor made the conversation informative and engaging, offering valuable guidance for listeners seeking to make an impact on LinkedIn.

http://crackerjackmarketing.com/
https://www.linkedin.com/in/stephanieschwab/
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Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.

#podcastprep

In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and biotechnology.

Kylie explained that Struck specializes in brand transformation for companies at various stages of growth, particularly in travel and tourism, outdoor recreation, and biotechnology. She highlighted the importance of understanding a client's vision, business goals, and trajectory to provide tailored solutions that position them for success.
The conversation then shifted to destination marketing, where Kylie shared insights into the evolving landscape of tourism marketing. She discussed the shift towards destination management, where marketers must balance promoting tourism with addressing infrastructure and community concerns. Kylie emphasized the importance of strategic partnerships and clear communication with government entities and local communities to ensure sustainable growth.
Kylie also touched on the concept of experience transformation, highlighting the significance of delivering consistent brand experiences across all touchpoints. She emphasized the need for proactive marketing strategies and the importance of measuring success beyond traditional ROI metrics to include community impact and stakeholder engagement.
In conclusion, Kylie stressed the value of proactive thinking in marketing and the benefits of anticipating challenges before they arise. The episode provided valuable insights into destination marketing, brand transformation, and the power of strategic partnerships in driving success in the ever-evolving marketing landscape.

https://www.struck.com/
https://www.linkedin.com/in/kylie-kullack-466a335/
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Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.

#podcastprep

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes.
Cody emphasized the importance of viewing AI as a tool to enhance existing workflows rather than a complete overhaul. By automating repetitive tasks and freeing up time for team members to focus on high-value activities, businesses can achieve significant cost savings and increased productivity.
One key takeaway from the conversation was the concept of using AI to transform long-form content, such as podcasts or webinars, into a variety of platform-specific pieces. By utilizing AI to generate blog posts, social media content, and more from a single source, marketing teams can efficiently reach their target audience across multiple channels.
Cody discussed the transformative impact of AI on workforce dynamics, citing examples of companies automating customer service tasks and augmenting offshore talent with AI tools. By empowering employees with AI-driven knowledge bases and chatbots, businesses can enhance customer service efficiency and focus on addressing unique queries.
Overall, this episode shed light on the immense potential of AI in marketing and content creation, emphasizing the need for businesses to embrace AI as a valuable asset in their marketing toolkit. With the right approach and strategic implementation, AI can revolutionize marketing strategies and drive business growth in the digital age.

https://www.swellai.com/
https://www.linkedin.com/in/codyxschneider/
https://twitter.com/codyschneiderxx


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Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.

#podcastprep

In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.
Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact of earned media, where journalists write about a business based on a press release, creating a powerful credibility boost.
The conversation delves into the significance of building relationships with journalists. Mickie stresses the value of assisting journalists in their work, especially in today's media landscape where journalists are doing more with less. By providing valuable insights, ideas, and quotes, businesses can establish rapport with journalists and increase their chances of getting media attention.
Mickie also discusses the types of media outlets businesses should focus on, from local newspapers to trade publications and even radio and TV programs. By identifying key journalists and producers in these outlets, businesses can tailor their pitches and build lasting relationships that lead to earned media coverage.
Throughout the episode, Kennedy shares practical tips and strategies for businesses looking to secure earned media. From crafting compelling press releases to pitching ideas to journalists, the episode provides a comprehensive guide on how businesses can effectively engage with the media to boost their credibility and visibility.

https://www.ereleases.com/
https://www.linkedin.com/in/publicity/
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Support the Show.
_____
1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep

You can find it at https://podcastprep.xyz/
_____
I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
There are affiliate links above.

#podcastprep