Building a scalable media publishing platform with Saeedreza Abbaspour Sticky

Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform. 
Key timestamps
00:25 - Who is Saeedreza Abbaspour?
01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.
03:19 - What typically happens after a user lands on the landing page from an ad click?
04:14 - What do you do to optimize that landing page?
10:23 - How customizable are the landing pages you build?
14:35 - With the free subscriber journey, how long do the campaigns typically last?
18:51 - What should be on an optimized checkout page?
22:51 - Intermission questions
26:40 - Transition to scalability and security of a high-traffic platform.
28:06 - Using WordPress for flexibility, and developer availability.
37:10  - Do you use plugins that are available or build your own?
38:08 - What form plugins do you use?
41:57 - What hosting do you recommend?
42:55 - How do you deal with bot attacks?
46:43 - Double opt-in vs. reCAPTCHA?
53:52 - Using ChatGPT to detect spam subscribers
57:13 - How long of email inactivity triggers subscriber removal?
59:06 - What key mistake do rookies make in building publishing platforms?
Show Notes
Refact
The Hustle 
The Daily Upsight 
Workweek
Advance Custom Field
reCAPTCHA
Newsletter Glue
Gravity Forms
WPForms
Cloudflare
WPEngine
Beehiiv
Substack
WooCommerce
Cloudflare Turnstyle
Guest
Saeedreza Abbaspour/@IAmSaeedreza
Refact
Host
Lesley Sim: Twitter / Website
Stay in touch
Apple Podcasts
Spotify
Twitter
Sticky.fm Website


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