Business Tao with George Kao George Kao

My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :)


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Watch/listen to this episode first…
Follow-up question I received:
"So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do you typically do? "
My response:
I would go ahead and launch (as the very next thing) the offer test that did the best. Basically, sell it while it's hot 😄 because it could be something in the culture or timing that's making your audience more interested in that one right now compared to the others, so... don't wait, assuming it'll be hot later (or that you'll be interested later!)


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This principle has been essential to my success.
How do I make great content? By making more content, and observing what spreads.
How do I improve my skills? By working with more clients, and noticing who grows the most.
True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to develop quality of results.


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

how to feel ready to put your work out there?
begin, explore, publish, repeat.


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your audience.
I appreciate hearing from people I've hired, even if it's just a few times a year to let me know about their new programs or specials.
In this video I also discuss how often to post content vs. how often to sell something on your social media. I assure you that even a small announcement -- after a long time of not posting -- is usually appreciated.


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe

In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear.
It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, serve more people, and do so with less financial pressure.
I also discuss the idea of charging with compassion for our clients and customers, while still ensuring that we have a bit more than enough to invest in our future.


Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe