CCtalks Creative Clicks
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- Näringsliv
CCtalks is a podcast series created and curated by Creative Clicks, a leading full-service marketing agency with its HQ based in Amsterdam. Launched in 2009, we count 6 offices (Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco) and 150+ employees. In this series, we will introduce you to our company and talk about several topics regarding digital, mobile, performance marketing and more, together with special guests and experts in the field.
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Episode 38 - How to Rock Performance Marketing in Complex and Highly Regulated Markets
Welcome back to #CCtalks, where in our 38th episode we delve into the challenges of performance marketing within tightly regulated markets.
In this latest episode of #CCTalks, we sit down with marketing expert Nick Shackelford, who shares his deep expertise in navigating complex regulatory environments. Together, we unpack the secrets to crafting effective marketing funnels that comply with the strictest of regulations and discover innovative strategies to thrive in challenging conditions.
In this episode, we cover:
Designing marketing strategies that adhere to tight regulationsUnpacking effective tools and tactics for regulated marketsExploring innovative approaches to overcome market limitations
Listen to the full episode on Spotify, Google - or wherever you get your podcasts! 📱
If you'd like to know more about how to navigate restricted markets, check out Nick Schackelford on LinkedIn. -
Episode 37 - AI Romance: Personalizing Marketing Beyond Valentine's Day
Welcome back to #CCtalks, where in our 37th episode we unlock the power of AI in every season of love and marketing.
In this latest episode of #CCTalks, we sit down with AI expert Leonardo Piumi, co-founder and CEO of Shai, an Amsterdam-based start-up elevating content pre-production to new heights with generative AI. We engage in a conversation about the transformative power of AI in that's shaping marketing strategies throughout the year.
In this episode, we cover:
Blending personalization with privacyNavigating ethical AI useForecasting innovative trends that redefine engagement strategiesListen to the full episode on Spotify, Google - or wherever you get your podcasts!📱
If you'd like to know more about AI's role in marketing, check out Leonardo Piumi and Shai on LinkedIn. -
Episode 36 - A Vision for Tomorrow's Marketing Landscape: Embracing 2024 with Creative Clicks
Welcome back to CCtalks, where we're diving into what 2024 holds for Creative Clicks. In this pivotal episode, we're joined by none other than our CEO, Raymond Kokken, with whom we'll explore the horizon of opportunities and innovations that lie ahead for our company.
We touch on topics such as:
Our 2024 strategy for growth and innovation How we're staying ahead in a dynamic market A glimpse into what's next for Creative Clicks
Don’t miss out - listen now on Spotify, Google, and Apple Podcasts, or wherever you get your podcasts.
Interested to learn more? Check out our website, LinkedIn, and Instagram. -
Episode 35 - Navigating Q4: E-commerce Strategies and Insights for the Holiday Season
Hi there, welcome back to CCtalks and to the 35th episode!
Today, we're thrilled to have Harrison Aughey on board. Harrison isn't just our E-commerce Product Manager; he brings with him a rich tapestry of experiences spanning eight years, including launching his very first e-commerce business at the tender age of 18.
In this episode, Harrison delves deep into the essential strategies for Q4 success. From understanding the nuances of consumer behavior to the importance of leveraging cutting-edge technologies, we cover it all. While the primary focus is on gearing up for the holiday season, we also touch upon the transformative power of innovative e-commerce approaches.
Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts.
Would you like to know more? Check out our website and feel free to reach out Harrison Aughey on LinkedIn for any inquiries! -
Episode 34 - Inside Creative Clicks: Unlocking the Power of Our Creative Studio
Hi there, welcome back to CCtalks and to the 34th episode!
Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.
Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative Studio but it will also uncover the significance of user-generated content, AI's role in the creative domain, and the benefits of our in-house content creation and optimization.
Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts.
Would you like to know more? Check out our website and feel free to reach out Ilaria Severi on LinkedIn for any inquiries! -
Episode 33 - Driving success with mobile ad campaigns: Key requirements and best practices
Hi there, welcome back to CCTalks!
In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!
With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to achieve outstanding results.
She reveals the secrets to delivering value-added, high-quality users and shares how our experience and insights at Creative Clicks can be a game-changer for advertisers.
Listen to this episode on Spotify, Google, and Apple Podcasts!
And if you are interested in learning more about Creative Clicks and mobile marketing, don’t hesitate to reach out to Donna McNelis on LinkedIn.