Chapter 11 – Transparency and Communication The Traceability Playbook

Communicating product-specific impact data to consumers is no mean feat — even the biggest brands in the world struggle to get it right. This is because brands are attempting to condense and simplify incredibly complex information, and lots of it.

This chapter zooms into greenwashing with some tips on how to avoid from Fashion Revolution. It features an interview with Akhil Sivanandan from Green Story as we asked him about communicating product specific impact data.