56 min
Chas Edwards- Creating Surprising Experiences- Pre and Post COVID Inspiring Futures
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- Marknadsföring
Chas Edwards is one of the founders of Pop-Up Magazine.
The idea of Pop-Up Magazine started as an experiment with friends to turn a physical magazine into a live experience.
Word of mouth soon followed and Pop Up became something of a cultural phenom selling out venues like the Lincoln Center and rolling through the country on a national tour.
In the episode, I talk to Chas about his career trajectory- what took him into the magazine space and the secrets behind creating a compelling live experience for a generation who have a tough time putting their cellphones down.
Of course, we also talk about COVID and how Pop-Up has pivoted to creating its experience online and what the implications of this learning might be for the business in the future.
https://www.popupmagazine.com/
Chas Edwards is one of the founders of Pop-Up Magazine.
The idea of Pop-Up Magazine started as an experiment with friends to turn a physical magazine into a live experience.
Word of mouth soon followed and Pop Up became something of a cultural phenom selling out venues like the Lincoln Center and rolling through the country on a national tour.
In the episode, I talk to Chas about his career trajectory- what took him into the magazine space and the secrets behind creating a compelling live experience for a generation who have a tough time putting their cellphones down.
Of course, we also talk about COVID and how Pop-Up has pivoted to creating its experience online and what the implications of this learning might be for the business in the future.
https://www.popupmagazine.com/
56 min