ClarityConnects clarityconnects

We have always focused primarily on customers as the main group for our branding and marketing efforts…well those times are changing. On this episode of the ClarityConnects podcast, Anne Erhard, EVP for Social Impact & Sustainability at Edelman, shares recent research that demonstrates the importance of the belief-driven employee who have become the main stakeholder for a thriving business, and how employees now carry the power to influence their CEOs to a greater level of responsibility to stand up for what’s right.
Resources from this episode:
- Edelman
- Belief-driven Employee

We are living through a fundamental shift in how customers, employees, investors, and other business stakeholders expect brands to genuinely show up and care for social and environmental issues. On this episode of the ClarityConnects podcast, Sandy Skees, Global Lead of Purpose & Impact Practice from Porter Novelli, shares recent research that shows Americans want corporations to stand up for what’s right, provides guidance on how brands can identify and live their purpose, and illustrates that doing Good inevitably unlocks a spectrum of innovative opportunities for growth that were nonexistent before. Let's do Good!
Resources from this episode:
Porter Novelli
Business of Cancel Culture study

Although 2020 is finally behind us, it has molded us and caused tremendous repercussions on people, culture, and brands—now and in the future. On this episode of the ClarityConnects podcast, I share how last year’s events has forced people and brands to be more human, vocal, and powerful. Also, by considering the state of corporate activism, customers, and yes even politics, I provide guidance on how to be profitable while doing good in 2021. We are living in a precious time full of opportunities to create positive change—let’s do this.

Let’s face it, branding is abstract. It is only once we grasp the core of branding in the context of visceral human emotions and yearnings, that we can see its full capacity. On this episode of the ClarityConnects podcast, Patrick Hanlon, CEO of PrimalBranding.co and a world-leading brand practitioner who is the author of Primal Branding, systematically breaks down branding and its functionality, and shares how companies can flourish following a tumultuous year that has heightened people’s need to belong to brands that have authentic belief systems.
Resources from this episode:
PrimalBranding.co
Primal Branding Book (a book that changed the way I look at branding)
Enjoy!

It’s clear that purpose-led businesses have risen in 2020. But what are concrete implications that businesses must consider and undertake to embody purpose and act in accordance? On this episode of the ClarityConnects podcast, Margot Brandenburg, an expert on strategic philanthropy, capital markets, and inequality from the Ford Foundation, shares the nuances of today’s do-good corporate entities, reveals the latest valuable research on purpose, and the key elements a company must take into account in order to be profitable while creating positive change, simultaneously.
Here are the resources we mention during this episode: 
The Ford Foundation
A Test of Corporate Purpose, research paper
Business Roundtable

Cultivating self-awareness can truly unleash human flourishing and imaginative ideas. On this episode of the ClarityConnects podcast, the brilliant and soulful Shannon Washington, Group Executive Creative Director at R/GA--who is one of the few Black Women creative leads in the advertising industry--shares why self-awareness is essential for creativity, how allyship leads to equitable and strong teams, and the key role advertising can play in today’s culture pertaining to racial and social justice.
Twitter: @shannboogie
Website: www.shannonwashington.net