Coffee Time with AHK Vietnam AHK Vietnam

In the last episode, we listened to the stories and experiences of Zott and Schogetten in Vietnam. In part two of the show, we will dive deeper into the intricacies of marketing strategies employed by the two German brands, and we explore insights from a marketing expert, like RedFern Digital. 
We also uncover the innovative solutions and strategies implemented by Zott and Schogetten to tackle the unique challenges of the Vietnamese market, shedding light on their approaches to capturing the hearts and taste buds of Vietnamese consumers. Finally, we will hear directly from all the guests themselves about their vision for the future in Vietnam, as well as insights on the evolving landscape of food branding in the country. 
The podcast featured: 
Mr. Ryan Molloy, CEO, RedFern Digital 
Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam
Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam) 
Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam
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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!

In recent years, Vietnam's food market has boomed, attracting international brands seeking to satisfy the country's diverse culinary preferences. German food companies are among those seizing this opportunity, introducing a range of products from sausages to chocolates. Yet, success demands more than quality; effective branding is essential. Join us as we explore the landscape of German food brands in Vietnam, discussing their triumphs and hurdles. Plus, we'll share insights to help these exporters develop tailored branding strategies for Vietnamese consumers.
Together with our guests, we unravel the secrets to success in branding German food products in Vietnam:
Mr. Ryan Molloy, CEO, RedFern Digital 
Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam
Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam) 
Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam

In part one, we will explore Zott and Schogetten’s stories of renewing their brands in Vietnam. We will trace their evolution, from inception to prominence, highlighting challenges faced in the Vietnamese market and key milestones achieved.
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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!

As the Gateway to the Mekong Delta, Long An’s economy was focused on agriculture for the longest time. In recent years, however, the province has emerged as an industrial hub. Long An, strategically located at the crossroads of Tien Giang, Dong Thap, Tay Ninh, and HCMC to the north, with Cambodia to the east, boasts a network of rivers and canals spanning 8,912 km. Anchored by the Vam Co Dong and Vam Co Tay rivers, alongside the pivotal Soai Rap, Long An serves as a vital gateway for manufacturers and logistics, facilitating seamless trade of raw materials and agricultural products to HCMC, the largest consumption market. With unparalleled accessibility, Long An connects effortlessly to HCMC through a well-developed road network and river infrastructure, complemented by its proximity to Tan Son Nhat Airport, a mere 38 km away, offering convenient national and international connectivity. Furthermore, the upcoming Long Thanh Airport in Dong Nai is easily accessible from this province, reinforcing Long An's position as a key hub in the region. 
 Let's join our guests in this podcast episode to explore the development of an industrial hub and human resources in Long An and to know more about why people call Long An an emerging investment destination in Vietnam. 
 With narrator Minh Trang and: 
Guest speakers: 
Ms. Jenny Nguyen – KCN Vietnam 
Mr. Le Quoc Hung – Long An College 
Moderators: 
Mr. Marko Walde – AHK Vietnam 
Ms. Trang Dao – AHK Vietnam 
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We hope the conversations of our guests have brought you several insights and helpful information about Long An. AHK Vietnam is your reliable partner in rolling out a strategic investment in Vietnam as well as developing your business endeavors within the Vietnamese market. We establish connections, provide practical advice, and assist you not only in optimizing opportunities but also in coping with challenges.   
Find KCN Vietnam at https://kcnvietnam.com/vi/ for more details! 
Find us at vietnam.ahk.de/en/ for more details!

Digitalization is becoming increasingly important in businesses to enhance flexibility and efficiency across the entire value chain. The pace of digital adoption, transformation, and delivery in recent years has accelerated exponentially. More and more businesses are applying digital practices and technology in their operations. 
On April 17, 2023, the Vietnamese government issued the first-ever Personal Data Protection Decree (PDPD). This document consolidates and harmonizes Vietnam's various data protection laws, with the potential to align them with the EU's General Data Protection Regulation (GDPR), German Federal Data Protection Act (BDSG-neu), etc. standards.
Coming into force on July 1, 2023, the PDPD applies to both domestic and foreign individuals/entities that are directly or indirectly involved in personal data processing activities in Vietnam. Therefore, complying with legal regulations and data protection is not only minor risk management for businesses, but it also has significant implications for finance, legal issues, and taxes.
In today's podcast episode, our host Marko Walde, Chief Representative of the AHK in Vietnam, Myanmar, Cambodia, and Laos is delighted to welcome two experts to delve into this topic and discuss some helpful hints for businesses regarding the new decree:
·       Johannes Klausch, Partner, LUTHER Law Vietnam
·       Nguyen Minh Thoai, CEO, DIGI-TEXX Vietnam
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AHK Vietnam is your reliable partner in rolling out a strategic investment in Vietnam as well as developing your business endeavors within the Vietnamese market. We establish connections, provide practical advice, and assist you not only in optimizing opportunities but also in coping with challenges.  Find us at vietnam.ahk.de/en/ for more details!

Welcome to our 2nd podcast on Laos, where we bring you insightful conversations with industry leaders and experts. In today's episode, we have the privilege of hosting representatives from the European Chamber of Commerce and German investors in Laos, who have been working in Laos for a long time joined us:  
·       Tim Scheffmann – CEO & Founder LTS Ventures – Fintech Company, representative of German business 
·       Lukasz Nitka – Partner & Director J&C Group – Deputy President of Eurocham in Laos  
Together, they share invaluable insights and experiences on a range of topics that delve into the heart of business and investment in Laos. 
Join us as we explore the diverse landscape of opportunities that Laos presents, dissecting the nuances of the investment climate, and gaining a deep understanding of the labor market dynamics. Our guests will also shed light on the intricate web of infrastructure development in the region and how it shapes the business landscape.  But it's not just about numbers and markets. In this episode, we take a holistic approach by delving into the cultural aspects that play a pivotal role in shaping successful business ventures. Discover how understanding and navigating the cultural nuances can be a key factor in the success of investments. 
Get ready for an informative and inspiring conversation that goes beyond the surface, offering you a comprehensive view of the business landscape in Laos. Whether you're an aspiring entrepreneur, a seasoned investor, or someone with a keen interest in global business affairs, this episode promises to be a compelling journey through the corridors of European and German business influence in Laos. 
Sit back, relax, and enjoy this deep dive into the world of business opportunities, investment climates, labor markets, infrastructure development, and cultural nuances with our esteemed guests.  
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AHK Vietnam, Myanmar, Cambodia, and Laos is glad to assist you with advice and guidance on your interest in doing business in the CLMV subregion.  
For further consulting services regarding Cambodia, Laos, and Myanmar, please kindly visit us at: https://bit.ly/regionCLM or contact our Project Team directly: regionCLM@vietnam.ahk.de

Laos, the heart of Southeast Asia the country that developed drastically to become a land link from a landlocked, has been undergoing economic reforms and institutional development for the past three decades. The country is surrounded by Myanmar, Cambodia, China, Thailand, and Vietnam. The economic outlook for Laos is positive, with a projected growth rate of 3.9 percent in 2023 and an average of 4.3 percent in the medium term, driven by the recovery of the service sector and export activities.
Laos's geography also shapes its foreign relations as it has strong connections with its neighbors for trade, investment, infrastructure, energy, and tourism. Laos is part of the Greater Mekong Subregion (GMS), which aims to promote cooperation and integration among Cambodia, China, Laos, Myanmar, Thailand, and Vietnam. With the foreign policy of neutrality and non-alignment, it has maintained friendly relations and participated in regional and international organizations. The country is a member of the Association of Southeast Asian Nations (ASEAN), the ASEAN Regional Forum (ARF), the Asia-Pacific Economic Cooperation (APEC), the Asia-Europe Meeting (ASEM), the East Asia Summit (EAS), the Mekong River Commission (MRC) and the Non-Aligned Movement (NAM). Laos also has diplomatic relations with over 140 countries and maintains embassies in 30 countries.
Germany and Laos established diplomatic relations in 1958. Germany supports Laos in various areas, such as capacity development, healthcare, education, and the environment. Laos is an important partner for Germany in the ASEAN region and an active participant in multilateral forums such as the United Nations. The two countries maintain regular political dialogue and cultural exchanges. In this podcast episode, together with Mrs. Annette Knobloch, Madam Ambassador of the German Embassy in Vientiane, we will open a deep dive discussion on the bilateral relations between Germany and Laos. Let's hear the podcast to understand what opportunities await German companies in this thriving partnership.
Especially, in the next episode #38, we will further deepen into the opportunities, challenges, and many more aspects of doing business in Laos through the discussion with experts and entrepreneurs who have been working in Laos for a long time. Please stay tuned for the upcoming informative and inspiring conversation!
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AHK Vietnam, Myanmar, Cambodia, and Laos is glad to assist you with advice and guidance on your interest in doing business in the CLMV subregion. 
For further services regarding Cambodia, Laos, and Myanmar, please kindly visit us at: https://bit.ly/regionCLM or contact our Project Team directly: regionCLM@vietnam.ahk.de