Companies are embracing content marketing. That's the good news. But there is still a lot of work to be done according to Robert Rose, Chief Content Strategist for Content Marketing Institute. Host Pamela Muldoon talks with Robert about the new conversations happening in enterprise marketing, the two distinct roles in content that need to work in synergy and taking the marketing profession to a whole other level. Find out how Robert really feel about Native Advertising and learn the wisdom shared by his grandfather. Engaging, insightful, with a little bit of humor, you will take away some excellent information in thsi episode of Content Marketing NEXT.