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A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Konst
    • 5.0 • 3 betyg

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    How to do UX writing without a UX Writer

    How to do UX writing without a UX Writer

    Episode 26: How to do UX writing without a UX Writer

    Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well, there's plenty you can do to improve your microcopy anyway and it will pave the way for future UX Writers. This episode is especially for young companies and start-ups looking to create better UX copy on a small budget.

    Learning outcomes:


    Who can do UX writing in your team?
    How to keep track of copy throughout the design process
    How to get better at UX writing as a non-writer
    Budget ideas

    Connect with the host, Nicole Michaelis:

    Websites:

    nicoletells.com

    contentrookiepod.com



    Social media:

    https://twitter.com/nicoletellsit

    https://www.linkedin.com/in/nicoletells/




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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 19 min
    Your UX Writing Portfolio

    Your UX Writing Portfolio

    Episode 25: Your UX Writing Portfolio 

    All your questions around UX Writing portfolios are answered in this episode with Senior UX Writer Anjana Menon (currently at Spotify). Anjana and Nicole talk about whether you need a UX Writing portfolio, what should be in it, how it should look and how a portfolio review works. Tune in if you're looking to break into UX Writing or get your portfolio up to speed.



    Learning outcomes:


    UX Writing portfolio yes or no?
    How many cases do you need?
    What format should you use?
    How to present your portfolio
    How to get started with 0 experience



    Connect with our guest, Anjana:

    https://www.linkedin.com/in/anjimenon/

    https://www.anjanamenon.com/

    Content with the host, Nicole:

    Email: hi@nicoletells.com

    nicoletells.com

    https://twitter.com/nicoletellsit

    https://www.linkedin.com/in/nicoletells/




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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 20 min
    UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships

    UX Writing and Content Design Stakeholders - Collaboration, Daily UX Writing work, Building Relationships

    Episode 24: UX Writing and Content Design Stakeholders

    UX Writing, Content Design, and Content Strategy are all about collaboration. Your day-to-day work will likely involve people from Design, Legal, Tech, Localization, and many more. So how do you best build functional relationships with all these people? Two experienced UX Writers/Content Designers share their thoughts in today's episode. Featuring Mario Ferrer, Lead Content Designer at King.

    Learning outcomes:


    Who are common UX Writing stakeholders?
    The day-to-day work of a UX Writer
    Collaborating well in Content

    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/

    Connect with the guest, Mario Ferrer:

    https://www.linkedin.com/in/marioferrer/

    Mentioned in episode:

    About silos and bridges https://twitter.com/hondanhon?s=21

    About sentence case https://readabilityguidelines.co.uk/grammar-points/capital-letters/#1-do-not-capitalise-whole-words-or-phrases 

    Mario's UXWs in Spain group https://twitter.com/ContentDesignES https://www.meetup.com/ContentDesignES/




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    • 42 min
    UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    Episode 23: UX Writing, Content Strategy, and Content Design - Then, now, and in the future

    (Working title: Labels are for icons, not people: but apparently nobody gets what we’re doing) In this episode with guest Jane Ruffino, we discuss all things UX Writing. How did it start years ago? Where is it now? Why are the titles so confusing and how do they make our job harder?

    The longest episode of Content Rookie to date! But it's so worth it.

    Learning outcomes:


    What is UX Writing (really)?
    What is Content Strategy (really)?
    Challenges in UX Writing
    Why Copywriting isn't bad
    How a diverse background makes you a better (UX) Writer



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/



    Connect with the guest:

    http://www.workwithjane.com/

    https://www.linkedin.com/in/jane-ruffino-ab490158/






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    • 59 min
    How to get paid for writing

    How to get paid for writing

    Episode 22: How to get paid

    I wanted to give this episode a fancy title, but really it's just about this: how to get paid as a writer or content marketer. I talk about how I got started freelancing and give full transparency of my rates through the years. What impacted my rate, how did I increase it, and what can help you negotiate your salary if you're working in-house?

    Learning outcomes:


    Starting from 0, building your portfolio
    Rate vs experience/value
    Negotiating your rate/salary
    How to increase your value as a writer

    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/




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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 34 min
    How User Research can take your copy to the next level

    How User Research can take your copy to the next level

    Episode 21: How User Research can take your copy to the next level

    A conversation with User Research Estelle van Ravestyn that goes into the basics of User Research and how it can benefit your writing (and design!). 

    Learning outcomes:


    What is User Research?
    User Research for (UX) Writers
    How to do your own User Research
    How to work with your bias



    Connect with my guest:

    https://www.linkedin.com/in/estellevanravestyn/



    Connect with the host:

    nicoletells.com

    https://www.linkedin.com/in/nicoletells/


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    Send in a voice message: https://anchor.fm/contentrookie/message

    • 31 min

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