Align & Amplify Kristin Richards

In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes. She also provides tips on how to create a positive environment and mindset for tasks you don't feel like doing.

I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode. 
I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.

In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks forward to what the future holds.  



 

In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey.
 
 
The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures.
 
 
The main takeaways from these wins are the importance of focusing on money management, not basing the future on the past, small steps forward can lead to big accomplishments that feel normal, and realizing that people you admire are in closer proximity than you think.

The time has finally come when you're ready to share your brand new website to the world, how exciting!
 
 
Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone.
 
 
I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business.
 
 
I've broken this down into two parts.
 
 
One part will be talking about tips for maximizing your website launch for a brand new business. And then I also want to touch on if you're an existing business doing a relaunch of your brand or website, how to maximize it for you.
 
 
There are definitely a lot more tips for the brand new business because there's just a lot more going on here. Like it's a brand new business. You're revealing it for the first time.
 
 
Someone who's established, who's relaunching their website. They've already kind of been building that audience over time. People already know who they are. It's a little bit of a different situation, but I do want to touch on both. And we're going to start with the brand new business.
 
 
FOR A BRAND NEW BUSINESS
 
Begin building your social media and audience ahead of time vs waiting until the website is done
Begin your email list ahead of time (add existing personal and professional contacts)
Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time
Get your audience excited with a lead up & maybe even sneak peeks
SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc)
Ask your friends and family members to share
 
FOR AN EXISTING BUSINESS DOING A RE-LAUNCH
 
Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time
Get your audience excited with a lead up & maybe even sneak peeks
SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc)
If you're changing your business name with this launch - start talking about the transition ahead of time

In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your branding and messaging. She then outlines key elements of a successful website, including clear messaging, legibility, and a professional vibe. Finally, Kristin reminds listeners that building a business takes time and that each client can contribute to its growth.