Brand Architect Ani Alexander

In this episode we speak about:

- Importance of the storytelling in marketing
- What kind of stories could you tell
- The importance of transparency
- How to find your differentiator
- what is a fractional CMO
- The future of work

In this episode we talk about

- Importance of the online communities
- How Appics managed to build such a loyal community
- Influencer marketing
- Authenticity online
- Importance of he cooperation with other partners
- Future trends of the social media platforms

In this episode we spoke about:

Personalisation in marketing
Community building
How to choose your niche
The personality behind tech brands
How to get leads from LinkedIn
Being real on social media
Building and showcasing expertise online

In this episode we spoke about:

- The importance of the marketing involvement from the start
- The need for the tech and marketing departments to work closely together
- The role of the ego of the tech founders
- How do reach out to potential early adopters in a right way
- Non linear career paths
- The value of (real) diversity and tech recruitment
- Tech startup branding and the importance of building founder personal brand

My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.

- how much has LinkedIn changed over the years
- "overnight" success
- what to do when you're invisible on LinkedIn
- LinkedIn engagement pods
- LinkedIn algorithm
- how to succeed on the LinkedIn platform

In this episode we talk about:

The value of experience
The experience economy
Brand and commodities
Becoming the story everyone is sharing
Experience in marketing