9 min
CSR: a survival guide for the depressed responsible marketer English language Visionary Marketing Podcasts
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How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that simple and many questions remain. Here are our thoughts on the subject even though there are more questions than answers. Our underlying goal is to encourage marketers (and salespeople) to question and reflect on their practices and how they should behave professionally at a time when society as a whole is torn on these issues, particularly environmental ones. It seems to us more suitable than developing an ideological pitch and demanding that facts match reality.
Tips for the Depressed Responsible Marketer
This survival guide for depressed responsible marketers was written for some reason. Let me tell you an anecdote
Anecdote: An Eco-Distressed Responsible Marketer
One day, I met a colleague and friend who is a digital marketing expert. He was deeply concerned by recent developments in climate change (not to be confused with global warming). His wife had just given birth to a baby and he was devastated by “the world we would be leaving behind to our children”. I sensed that he was about to snap, so I reassured him and advised him to take the edge off. His eco-anxiety (the word hadn’t been invented back then) was probably not going to do much good, and even less so for his child, who would probably be in need of trust, encouragement and a positive outlook.
And yet, six or seven years later, I’m reminded of this anecdote as a COP28 conference, led by an oil tycoon and carrying the hopes of many, has just drawn to a close. Same old song and dance, the following IPCC get-together will take place in Azerbaijan and will be led by an ex-marketeer from the oil industry! Worse still, I learned recently that one of the flagship organisations that gave birth to the IPCC was also founded and run by a Canadian oil investor (check Maurice Strong’s bio).
More depressing news for you
To this one could add many other depressing events or books (from Vaclav Smil to James Hansen and Antoine Bueno [Fr] through to Jean-Baptiste Fressoz [Fr]). All that shows we might well hit the wall of climate change soon. French Energy expert Fressoz states, there is no such thing as energy transitions for instance. Smil had highlighted the energy transition issue as early as 2010. To top it all, there is no such thing as “peak oil”. Two mining experts from France, warned us about the surfeit of oil reserves on the planet [Fr]. There is no dearth of oil sorry, we’re in for trouble for very much longer I’m afraid.
Worse still, there was this talk we gave in Tunisia. While around a hundred marketers flocked to the workshops dedicated to AI, digital marketing or agility in product marketing,
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that simple and many questions remain. Here are our thoughts on the subject even though there are more questions than answers. Our underlying goal is to encourage marketers (and salespeople) to question and reflect on their practices and how they should behave professionally at a time when society as a whole is torn on these issues, particularly environmental ones. It seems to us more suitable than developing an ideological pitch and demanding that facts match reality.
Tips for the Depressed Responsible Marketer
This survival guide for depressed responsible marketers was written for some reason. Let me tell you an anecdote
Anecdote: An Eco-Distressed Responsible Marketer
One day, I met a colleague and friend who is a digital marketing expert. He was deeply concerned by recent developments in climate change (not to be confused with global warming). His wife had just given birth to a baby and he was devastated by “the world we would be leaving behind to our children”. I sensed that he was about to snap, so I reassured him and advised him to take the edge off. His eco-anxiety (the word hadn’t been invented back then) was probably not going to do much good, and even less so for his child, who would probably be in need of trust, encouragement and a positive outlook.
And yet, six or seven years later, I’m reminded of this anecdote as a COP28 conference, led by an oil tycoon and carrying the hopes of many, has just drawn to a close. Same old song and dance, the following IPCC get-together will take place in Azerbaijan and will be led by an ex-marketeer from the oil industry! Worse still, I learned recently that one of the flagship organisations that gave birth to the IPCC was also founded and run by a Canadian oil investor (check Maurice Strong’s bio).
More depressing news for you
To this one could add many other depressing events or books (from Vaclav Smil to James Hansen and Antoine Bueno [Fr] through to Jean-Baptiste Fressoz [Fr]). All that shows we might well hit the wall of climate change soon. French Energy expert Fressoz states, there is no such thing as energy transitions for instance. Smil had highlighted the energy transition issue as early as 2010. To top it all, there is no such thing as “peak oil”. Two mining experts from France, warned us about the surfeit of oil reserves on the planet [Fr]. There is no dearth of oil sorry, we’re in for trouble for very much longer I’m afraid.
Worse still, there was this talk we gave in Tunisia. While around a hundred marketers flocked to the workshops dedicated to AI, digital marketing or agility in product marketing,
9 min