51 min
David Meerman Scott | Fanocracy - Turning Passionate Fans into Customers Groundswell Origins Podcast
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- Marknadsföring
I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking".
He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages.
His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach.
If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic.
His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and his most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film).
He is a co-founder and Partner in Signature Tones, a sonic branding studio and serves on the advisory boards of Mynd, Expertfile, RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
He is a sought after keynote speaker at conferences and company meetings all over the world.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube
Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter
Follow David Meerman Scott
https://www.davidmeermanscott.com/
https://www.fanocracy.com/
https://www.amazon.com/exec/obidos/ASIN/0593084004/freshspotpubl-20
Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook
Join other impact creators in the Inner Circle
https://gswl.fm/innercircle
I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking".
He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages.
His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach.
If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic.
His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and his most recent books are "The New Rules of Sales & Service", and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon and now being made into a film).
He is a co-founder and Partner in Signature Tones, a sonic branding studio and serves on the advisory boards of Mynd, Expertfile, RISEcx, Harmony, YayPay, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
He is a sought after keynote speaker at conferences and company meetings all over the world.
The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube
Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter
Follow David Meerman Scott
https://www.davidmeermanscott.com/
https://www.fanocracy.com/
https://www.amazon.com/exec/obidos/ASIN/0593084004/freshspotpubl-20
Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook
Join other impact creators in the Inner Circle
https://gswl.fm/innercircle
51 min