David Mihm on the State of Multi-location GBP Management Adventures in Local Marketing

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.

Listen to learn:

Why bulk verification can be such a struggle for enterprise businesses
The best approach to managing local SEO between HQ and branch levels
A two-level training framework for local SEO and enterprise businesses
The value of third-party vendors in highlighting the importance of local SEO
What's next for schema and GBP Posts
When we should be expecting Google to launch SGE, and what it might look like