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Design Disciplin is a resource and community for design and innovation. We publish a podcast, videos, and articles to illuminate professional paths through “design” and its many facets – creativity, business, technology, art, research, philosophy, personal growth, and more.

Design Disciplin Dr. Mehmet Aydın Baytaş

    • Konst
    • 4,0 • 3 betyg

Design Disciplin is a resource and community for design and innovation. We publish a podcast, videos, and articles to illuminate professional paths through “design” and its many facets – creativity, business, technology, art, research, philosophy, personal growth, and more.

    E14 – Conversation with Irmak Nur Sunal Lutkin: The Journey from Intern to Design Director

    E14 – Conversation with Irmak Nur Sunal Lutkin: The Journey from Intern to Design Director

    Born in Turkey and educated in the UK, Irmak Nur Sunal Lutkin is currently based in London, serving as Director of Digital Design at Reuters. She looks after a design team that contributes across Reuters News products and services.

    Previously she has worked with Atlantic Records, Sony Music, Puma, Adidas, CNN International, The Wall Street Journal, and XOXO Magazine. She cultivated more than 10 years of experience and insights in the design industry across the worlds of branded content, editorial publishing, news, and high-end digital, UX, UI, and print design.

    We talked about her journey – from struggling to find internships to being a design director at one of the largest media companies in the world. We spoke about how her work has evolved at a hands-on level, as she progressed from junior to director level, with the the methodologies and know-how that she’s been deploying. For the benefit of our student audience, we talked about how to get hired as a designer, as well as her approach to hiring and team-buildling. 

    This has been a rare and insightful look inside the head of a senior design leader, bringing value to all of us navigating design careers.


    https://designdisciplin.com/irmak


    :: Related Links

    + ADPList: https://www.adplist.org/
    + Atlantic Records: https://www.atlanticrecords.com/
    + CNN International: https://edition.cnn.com/
    + Loughborough University School of Design and Creative Arts: https://www.lboro.ac.uk/schools/design-creative-arts/
    + Parallax Scrolling on Wikipedia: https://en.wikipedia.org/wiki/Parallax_scrolling
    + Reuters: https://reuters.com/
    + Sony Music: https://www.sonymusic.com/
    + Sprint by Jake Knapp: https://geni.us/sprint-dd
    + Strategy and Tactics in Design on Design Disciplin: https://www.designdisciplin.com/strategy-and-tactics-in-design/
    + The Story of Design Thinking on Design Disciplin: https://www.designdisciplin.com/the-story-of-design-thinking/
    + The Wall Street Journal: https://www.wsj.com/


    :: Connect with Design Disciplin

    + Website: http://designdisciplin.com​
    + Podcast: http://podcast.designdisciplin.com​
    + Instagram: http://instagram.com/designdisciplin/​
    + Twitter: http://twitter.com/designdisciplin/​
    + YouTube: http://youtube.com/designdisciplin
    + Bookstore: http://designdisciplin.com​/bookstore


    :: Connect with Irmak

    + LinkedIn: https://www.linkedin.com/in/irmaknursunal/


    :: Episode Bookmarks

    00:00​ Intro
    04:10 Irmak's story: from struggling intern to director of design
    13:32 What does a design director do?
    19:16 Irmak's design approach, working with developers
    22:22 Should designers code HTML?
    24:49 Irmak's approach to hiring
    28:10 Irmak's advice to herself in the past: "Find mentors"
    30:51 Freelancing vs. employment
    32:47 What do UX designers and researchers contribute?
    34:42 How to procure UX insights: research vs. best practices
    36:36 Individuals' responsibilities and divisions of labor in design teams
    39:53 The power of being nice and finding the right culture
    44:52 Self-promotion and finding role models as a woman
    47:45 Closing

    • 50 min
    E13 — The Origin and Purpose of Research through Design

    E13 — The Origin and Purpose of Research through Design

    https://designdisciplin.com/rtd-intro


    :: Related Books, Links, Resources*

    + Bowers  (2012). The Logic of Annotated Portfolios: Communicating the Value of ‘Research through Design’. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/2317956.2317968
    + Change by Design by Tim Brown: https://geni.us/change-by-design
    + Conversation with Virgil Abloh on Vestoj: http://vestoj.com/does-your-jacket-have-three-armholes/
    + Design Issues Journal: https://direct.mit.edu/desi
    + Design Studies Journal: https://www.journals.elsevier.com/design-studies
    + Desmet, Overbeeke, & Tax (2001). Designing Products with Added Emotional Value: Development and Appllcation of an Approach for Research through Design. The Design Journal https://www.tandfonline.com/doi/abs/10.2752/146069201789378496
    + DiSalvo, Forlizzi, & Gemperle (2004). Discovering and Extracting Knowledge in the Design Project. In Proc. DRS: https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2169&context=drs-conference-papers
    + Drone Chi: https://www.baytas.net/research/dronechi/
    + Hauser, Oogjes, Wakkary, & Verbeek (2018). An Annotated Portfolio on Doing Postphenomenology through Research Products. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3196709.3196745
    + La Delfa et al. (2020). Designing Drone Chi: Unpacking the Thinking and Making of Somaesthetic Human-Drone Interaction. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3357236.3395589
    + La Delfa et al. (2020). Drone Chi: Somaesthetic Human-Drone Interaction. In Proc. CHI: https://dl.acm.org/doi/abs/10.1145/3313831.3376786
    + Lesko (1997). Industrial Design at Carnegie Institute of Technology, 1934–1967. In Journal of Design History: https://academic.oup.com/jdh/article-abstract/10/3/269/337126
    + Odom et al. (2016). From Research Prototype to Research Product. In Proc. CHI: https://dl.acm.org/doi/10.1145/2858036.2858447
    + Odom et al. (2018). Attending to slowness and temporality with olly and slow game. In Proc. CHI: https://doi.org/10.1145/3173574.3173651
    + Odom et al. (2019). Unpacking the Thinking and Making Behind a Slow Technology Research Product with Slow Game. In Proc. C&C: https://doi.org/10.1145/3325480.3326567
    + RTD | Research through Design Conference: https://www.researchthroughdesign.org/
    + Slow Game by Will Odom: http://willodom.com/portfolio/portfolio/slow-game/
    + Sprint by Jake Knapp: https://geni.us/sprint-dd
    + The Double Diamond by the Design Council: https://www.designcouncil.org.uk/our-work/news-opinion/double-diamond-universally-accepted-depiction-design-process/
    + The Lean Startup* by Eric Ries: https://geni.us/lean-startup-dd


    :: Connect with Design Disciplin

    + Website: http://designdisciplin.com​
    + Podcast: http://podcast.designdisciplin.com​
    + Instagram: http://instagram.com/designdisciplin/​
    + Twitter: http://twitter.com/designdisciplin/​
    + YouTube: http://youtube.com/designdisciplin
    + Bookstore: http://designdisciplin.com​/bookstore


    :: Episode Bookmarks
    00:00 Intro
    02:00 Who is this for and what to expect
    05:18 Origin: What is RtD and why does it exist?
    12:13 Purpose: What is RtD good for?
    15:15 Example: Xerox (1980s)
    17:52 Example: Slow Game (2018)
    20:29 Example: Drone Chi (2020)
    22:27 Recap and Closing


    *: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

    • 24 min
    E12 – Conversation with Carlos Calva and Timmy Ghiurau: Metaverse, AI, and NFTs

    E12 – Conversation with Carlos Calva and Timmy Ghiurau: Metaverse, AI, and NFTs

    Timmy Ghiurau is an innovation leader at Volvo Cars, and Carlos Calva is an AI and augmented reality entrepreneur. Both of them are experts in virtual reality, augmented reality, game engines, and other 3D interactive technologies, with experiences spanning design, engineering, and business. Timmy originates from the worlds music, fashion, and culture; while Carlos has been building projects for clients that include NASA and multiple branches of the US military.

    We had this conversation in front of a small live audience at Timmy’s workspace, the Open Innovation Arena at Volvo Cars – a multi-disciplinary platform within the company that makes preparations for a diverse range of futures and great uncertainties.

    The themes of our conversation, recorded at the end of 2021, were the hot topics of the year: the metaverse, AI, and NFTs. These trends dominate conversations in tech today. The metaverse is expanding new graphics and interaction technologies to a massive role in our lives. NFTs embody value, identity, and symbolism that is digital-native (and metaverse-ready). AI promises immense convenience and creative possibilities in the digital world.

    But how far have we come towards realizing these promises today, and what is on the horizon? How do these technologies serve the needs and desires of human societies – like safety, prosperity, diversity? How are established companies, like Volvo, integrating these trends into their business? In a wide-ranging conversation, we tried to answer these questions with our stories and insights. 


    Special thanks to David Peterson, who kindly stepped in last minute to help us record the video for this episode.


    Visit: http://designdisciplin.com/oia


    :: Connect with Design Disciplin

    + Website: http://designdisciplin.com​
    + Podcast: http://podcast.designdisciplin.com​
    + Instagram: http://instagram.com/designdisciplin/​
    + Twitter: http://twitter.com/designdisciplin/​
    + YouTube: http://youtube.com/designdisciplin
    + Bookstore: http://designdisciplin.com​/bookstore


    :: Episode Bookmarks

    00:00:00​ Intro
    00:04:16 How did Carlos and Timmy meet?
    00:08:09 What is the metaverse?
    00:13:54 Metaverse projects that stand out
    00:17:48 NFTs, business, identity, community  
    00:33:17 Carlos and Timmy's work with NFTs and the metaverse: culture, dev tools, and design approaches for the virtual world
    00:42:05 Carlos and Timmy's work with AI: hyper-realistic rendering, fooling human senses, assisted driving, engaging  NPCs
    00:30:56 Safety, prosperity, and diversity: how to achieve them through technology 
    01:06:08 Closing

    • 1 tim. 7 min
    E11 – Conversation with OP.™ | Office of Possibilities: Designing Objects and Spaces Informed by Good Ideas

    E11 – Conversation with OP.™ | Office of Possibilities: Designing Objects and Spaces Informed by Good Ideas

    OP.™ – short for Office of Possibilities – is a multi-disciplinary design studio that creates objects and spaces based on well-informed strategic ideas. Their competences span architecture, art direction, exhibition design, industrial design, brand strategy, graphic design and innovation strategy.

    I've been following them since they moved into their Gothenburg studio, in the same building where I was living at the time. Since then, they have built a formidable portfolio of projects involving brand identity, product design, architecture, exhibition design, and more; with clients such as Volvo, Ikea, H&M, Voi Scooters, and Elektron Music Machines.

    For this conversation, I went back to my old neighborhood and sat down with co-founders Petter Hillinge and Caspar Andrén. We talked about their personal journeys that led to owning a design studio together; how they grew their company 100% during a pandemic (partly due to their experience in functioning as a remote, distributed team); how they communicate, sell, and execute truly multi-disciplinary work; the great designers that they have learned from; the tensions between business and creativity; and other topics that shed light on their practice of design.


    https://designdisciplin.com/op


    :: Books, Links, Resources*

    + Alvar Aalto: https://en.wikipedia.org/wiki/Alvar_Aalto
    + BIG (Bjarke Ingels Group): https://big.dk/
    + Charles and Ray Eames: https://en.wikipedia.org/wiki/Charles_and_Ray_Eames
    + Deglabbet: https://www.deglabbet.se/
    + Forsman & Bodenfors: https://forsman.co/
    + Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems
    + Gunnar Asplund: https://en.wikipedia.org/wiki/Gunnar_Asplund
    + Josef Müller-Brockman: https://en.wikipedia.org/wiki/Josef_M%C3%BCller-Brockmann
    + Kilo: https://kilodesign.dk/
    + Louisiana Museum of Modern Art: https://louisiana.dk/en/
    + Ogilvy on Advertising by David Ogilvy: https://geni.us/ogilvy-on
    + Pål Svensson: http://www.palsvensson.se/
    + Sigurd Lewerentz: https://en.wikipedia.org/wiki/Sigurd_Lewerentz
    + Skewed: https://skewed.com/
    + Sprint by Jake Knapp: https://geni.us/sprint-dd
    + The Futur: https://thefutur.com/


    :: Connect with Design Disciplin

    + Website: http://designdisciplin.com​
    + Podcast: http://podcast.designdisciplin.com​
    + Instagram: http://instagram.com/designdisciplin/​
    + Twitter: http://twitter.com/designdisciplin/​
    + YouTube: http://youtube.com/designdisciplin
    + Bookstore: http://designdisciplin.com​/bookstore


    :: Connect with OP.™

    + Website: https://op-web.se/
    + Instagram: https://www.instagram.com/op_update/

    :: Episode Bookmarks

    00:00:00​ Intro
    00:02:32 What does OP.™ do?
    00:06:50 Co-founders' stories
    00:15:10 Investments that led to success
    00:19:27 Remote work experiences, tools of the trade, and getting hands-on
    00:24:40 Research trips
    00:27:53 Job titles at a small design studio
    00:30:56 Scoping and managing projects of different sizes
    00:40:55 The good design brief
    00:43:59 Achieving creative satisfaction
    00:49:00 Saying "no"
    00:51:39 Reputation, making a mark, and attention to detail
    00:55:34 OP.™'s design philosophy and style
    01:02:12 Influences
    01:05:19 Books and resources
    01:06:56 Failures that lead to success
    01:09:10 Iteration, evolution, and imitation in design
    01:12:07 How to do research
    01:15:50 Advice for students and aspiring creatives
    01:21:56 What is next for OP.™?
    01:23:41 Parting advice and food for thought 
    01:26:25 Closing


    *: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

    • 1 tim. 28 min
    E10 – Conversation with April Dunford: Marketing Leadership and Product Positioning

    E10 – Conversation with April Dunford: Marketing Leadership and Product Positioning

    April Dunford spent 25 years running marketing, product, and sales teams as a startup executive.

    Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.

    I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations – including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients.


    https://designdisciplin.com/april-dunford


    :: Books, Links, Resources

    + Obviously Awesome by April Dunford: https://geni.us/obviously-awesome
    + The Challenger Sale by Matthew Dixon and Brent Adamson: https://geni.us/challenger-sale
    + The Four Steps to the Epiphany by Steve Blank: https://geni.us/four-steps-to
    + The Lean Startup by Eric Ries: https://geni.us/lean-startup-dd


    :: Connect with Design Disciplin

    + Website: http://designdisciplin.com​
    + Podcast: http://podcast.designdisciplin.com​
    + Instagram: http://instagram.com/designdisciplin/​
    + Twitter: http://twitter.com/designdisciplin/​
    + YouTube: http://youtube.com/designdisciplin
    + Bookstore: http://designdisciplin.com​/bookstore


    :: Connect with April Dunford

    + Website: https://aprildunford.com/
    + Twitter: https://twitter.com/aprildunford


    :: Episode Bookmarks

    00:00​ What is "positioning"?
    02:02 April's story
    06:19 "Marketing" vs. "design" vs. "product"
    09:21 Design methods, lean vs. service-driven, "positioning baggage"
    15:54 What the product is vs. who the product is for
    22:55 Positioning for consumer products, professional services, and individual careers
    33:15 Skills and advice for younger professionals
    35:53 Execution: a question no-one asks
    39:00 Books
    40:46 What is next for April Dunford?
    41:44 Extracurriculars
    43:16 Closing

    • 44 min
    E9 – The Profession of Human-Computer Interaction: What HCI Researchers Do and How To Become One

    E9 – The Profession of Human-Computer Interaction: What HCI Researchers Do and How To Become One

    https://designdisciplin.com/hci-profession


    # Related Books, Links, and Resources

    - Conceptions of the Discipline of HCI: Craft, Applied Science, and Engineering by John Long and John Dowell: https://discovery.ucl.ac.uk/id/eprint/15292/1/15292.pdf
    - Essence and Existence in Thomistic Philosophy: https://aquinasonline.com/essence-and-existence/
    - HCI Research as Problem-Solving by Antti Oulasvirta and Kasper Hornbæk: https://dl.acm.org/doi/10.1145/2858036.2858283
    - HCI Theory: Classical, Modern, and Contemporary by Yvonne Rogers: https://www.morganclaypool.com/doi/abs/10.2200/S00418ED1V01Y201205HCI014
    - Human–computer interaction: A stable discipline, a nascent science, and the growth of the long tail by Alan Dix: https://www.sciencedirect.com/science/article/pii/S0953543809000952
    - Human Computer Interaction - Brief Intro by John M. Carroll: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/human-computer-interaction-brief-intro
    - Interaction Criticism: A Proposal and Framework for a New Discipline of HCI by Jeffrey Bardzell and Shaowen Bardzell: https://dl.acm.org/doi/abs/10.1145/1358628.1358703
    - Making epistemological trouble: Third-paradigm HCI as successor science by Steve Harrison, Phoebe Sengers, and Deborah Tatar: https://ieeexplore.ieee.org/document/8149660
    - Post-cognitivist HCI: Second-Wave Theories by Victor Kaptelinin et al.: https://dl.acm.org/doi/10.1145/765891.765933
    - Revisiting the Three HCI Waves: A Preliminary Discussion on Philosophy of Science and Research Paradigms by Emanuel Felipe Duarte and M. Cecília C. Baranauskas: https://dl.acm.org/doi/10.1145/3033701.3033740
    - The Psychology of Human-Computer Interaction by Stuart Card, Thomas Moran, and Allen Newell: https://geni.us/psychology-of-hci
    - The Three Paradigms of HCI by Steve Harrison, Deborah Tatar, and Phoebe Sengers: https://people.cs.vt.edu/srh/Downloads/HCIJournalTheThreeParadigmsofHCI.pdf
    - The Three Waves of HCI: A Perspective from Social Sciences by Mayra Sousa Resende, Willian Perpétuo Busch, and Roberto Pereira: http://capaihc.dainf.ct.utfpr.edu.br/artigos/CAPA17_paper_5.pdf
    - Third-Wave HCI, 10 Years Later – Participation and Sharing by Susanne Bødker: https://interactions.acm.org/archive/view/september-october-2015/third-wave-hci-10-years-later-participation-and-sharing
    - When Second Wave HCI Meets Third Wave Challenges by Susanne Bødker: https://dl.acm.org/doi/10.1145/1182475.1182476


    # Connect with Design Disciplin

    - Website: http://designdisciplin.com​
    - Podcast: http://podcast.designdisciplin.com​
    - Instagram: https://instagram.com/designdisciplin/​
    - Twitter: https://twitter.com/designdisciplin/​
    - YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
    - Bookstore: http://designdisciplin.com​/bookstore


    # Episode Bookmarks

    00:00 Intro
    05:05 HCI is academic research
    09:48 HCI is computer science
    12:22 HCI builds on social sciences and humanities
    16:29 Closing

    • 18 min

Kundrecensioner

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itzik009s ,

Great insights and well articulated ideas

Very nice

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