Helping women design a life and business they love
Helping women design a life and business they love
056: The Many Benefits of Virtual Summits
Check out https://www.luminaristudio.com/ to get invited to online summits.
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055:Money Matters: How to Systematize Everything from Invoicing To Tax Preparation
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054: Taming Technology: How to Easily Manage Your Business
If there is one thing that confusing coaches and holds them back from building a solid business, it’s technology. You struggle to figure out how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. You’re confused by the sheer volume of choices available for every aspect of your business. And you can’t even decide if you need a credit card processor, or if PayPal is enough.
You’re not alone. Every business owner goes through this. As a coach though, you really only need a few pieces, and they’re not that difficult to manage.
Your WebsiteThis is your home base online. It’s where potential clients will go to learn more about you. It’s where you’ll blog, post videos, maybe host a podcast, and create your sales and landing pages.
Sound complicated? It’s not. All you really need is WordPress, and any good VA can help you get that set up and running in just a few hours.
Email ManagerThe next step is to begin building your mailing list, and for that you’ll need an autoresponder service such as AWeber or MailChimp. Ideally, you’ll want to create a series of follow-up emails that are sent on a pre-determined schedule. These are a part of your product funnel, and are designed to promote your products and services to your new subscriber.
You’ll need to create an opt-in offer—perhaps a free report or cheat sheet—then place a form on your website to collect email addresses.
Again, this is not something you must learn to do yourself (unless you really want to) as any good VA can quickly create an opt-in form and put it on your site.
Shopping Cart or Payment ProcessorCustomers must have a way to pay you, whether for a product or private coaching. The simplest way to set this up is to simply create a PayPal button, then paste the code generated onto your sales page.
You’ll receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.
If you’re looking for a more automated system (and I highly recommend it as a massive time saver), then consider purchasing a shopping cart. These can be self hosted or a monthly service, but they all operate similarly. Your cart will take care of product delivery, add your new client to the appropriate mailing list, and even send follow up emails. You can even choose a cart that tracks affiliate sales, if you’d like to entice others to promote your products and services.
Looking for a bit more help with setting up your funnel and the emails that go along with it. Then you need Funnel to Funds
053: How to Stay on Track With Your Goals
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052: Happy Birthday Design Your Life Podcast, My Story, How To Get Started In Your Business, Organic Marketing & More With Sarah Belleau
Happy Birthday DYL Podcast!!!!! WOW What a year and boy did it fly by. In this Episode I’m talking with Sarah Belleau with Pretty Simple Sarah Podcast. She interviewed me on her show we’re discussing all things startup and motivation.
In the episode I mention an opportunity to partner with me, join a luxury beauty brand, and become an influencer. Click the button below to learn more.
EPISODE 51: Can You Really Build a Business Giving Away Free Stuff?
When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot.
Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products, growing your mailing list must be a priority.
There’s plenty of strategies to help you add a steady stream of emails to you list, too. A downloadable resource guide prominently offered in your blog sidebar is a proven tactic, as is a training webinar that potential clients can attend live (or even pre-recorded). You’ve likely heard of—and tried—other strategies as well.
And while all of these ideas will produce a trickle of new opt-ins, or maybe more depending on your website’s traffic numbers, they won’t bring in a tidal wave of sign ups. But there is one technique that will.
The Beauty of Massive Giveaway Events
Imagine what would happen to your mailing list if you suddenly had 40 or 50 or even more super successful business owners—all with big lists of their own—promoting YOUR opt-in gift? You’d open your autoresponder account in the morning and see hundreds of new email addresses each and every day. You could easily double or even triple your list in no time at all.
And you know what all those emails mean—more eyes on your products and services, and more money in your pocket.
Giveaway events like this work because a group of business owners in similar niches all work together to drive massive amounts of traffic to a single page. It’s a simple technique that’s worked time and again in nearly every niche, and it can just as easily work for you.
Organization is Key
Here’s the thing, though. In order to make this (or really, any list-building strategy) work for you, you have to get organized and make the process as smooth as possible for all involved. You’ll need an infrastructure in place that includes:
· A great looking landing page to collect email addresses
· A website server that can handle lots of traffic
· A hidden page where the offers can be presented, and participants can click each link to claim the freebies that appeal to them
· A mailing list provider to follow up with both participants and your fellow business owners
· A group of friends and colleagues who will commit to giving away some top-notch prizes and who will follow-through on mailings
It may seem like a lot of work, but when you consider what it could mean for your business growth, the benefits of hosting a large-scale giveaway are clear.