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Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.

Unicorn Bakery - For Startup Founders Fabian Tausch

    • Näringsliv

Unicorn Bakery is the startup podcast about the essential questions and issues in founding a startup. We interview the world’s leading startup founders and venture capital investors to cover every stage of the startup process, from ideation and strategy to technical, legal and financial issues. Listen to stories and lessons learned from the world's best founders and learn what it takes to create and scale your own startup.

    Blitzscaling vs. Bootstrapping: How to choose your founder journey - Casper Rasmussen, Monta

    Blitzscaling vs. Bootstrapping: How to choose your founder journey - Casper Rasmussen, Monta

    Monta has raised more than 120 million euros for its software platform for electric vehicles to improve the accessibility of charging infrastructure.

    Within 3 years, Monta has scaled to around 300 employees, is currently hiring 10-20 employees per month and is multiplying revenue annually.

    Previously, Monta founder Casper Rasmussen built 500+ mobile apps with his agency and bootstrapped the agency to 20 million in revenue.

    We talk about the differences between bootstrapping as an agency and the blitzscaling approach that Monta is currently taking. 

    Casper has also made a role change from CTO to CEO - what has been particularly challenging for him in this role? He also gives you an all-round view on validating ideas quickly and avoiding tropical mistakes: what are the biggest challenges early stage founders face? Spoiler: Burnout and negative stress are only part of the picture.

    What you will learn:


    What are the major differences between founding a bootstrapped case and a venture-backed company?


    What mistakes can you make in hiring and how do you avoid them?


    How can you tell whether a business idea and a decision are good enough or not?


    What challenges await you when you switch from a specific role (in this case that of technical leader) to a generalized role (in this case CEO)?


    How can you prevent stress and burnout and how can you prevent your startup from undermining your private life?



    EVERYTHING ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery     

    Casper Rasmussen

    LinkedIn: https://www.linkedin.com/in/casper-h-rasmussen-63b13922/ 

    Monta: https://monta.com/   

    Unicorn Bakery Whatsapp Broadcast:

    Find out everything you need to know as a founder: https://drp.li/jrq5S       

    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.

    Marker:

    (00:00:00) What are the main differences between building a bootstrapped case like the agency and a venture case like Monta?

    (00:02:24) How does the venture case challenge your growth - is it less focused than in the bootstrapping-experience?

    (00:04:32) Your most important learnings and mistakes in Hiring and Onboarding?

    (00:07:48) How do you evaluate if you bring in someone from the outside or promote from  inside your own team?

    (00:09:40) What makes a decision good enough to take it?

    (00:11:21) How do you evaluate your ideas?

    (00:15:02) What are the biggest mistakes for early stage founders?

    (00:23:54) What are the hardest parts of switching roles from "only" being a CTO to CEO?

    (00:28:45) Would you say your personal life suffers from being a founder?

    (00:34:03) Who would you recommend becoming an entrepreneur and raising venture money?

    (00:40:58) Your tips for early stage founders that are struggling?

    • 47 min
    How does it feel to make a 100 million dollars with an exit? with GitHub and Gitbutler Founder Scott Chacon

    How does it feel to make a 100 million dollars with an exit? with GitHub and Gitbutler Founder Scott Chacon

    Scott Chachon is one of the co-founders of GitHub, a developer platform that was sold to Microsoft for around 7.5 billion dollars.

    We talk about the moment he found out about the sale to Microsoft, how much money he made from the sale and whether it made him happy.

    He is now founding his third startup, Gitbutler, after investing 12 million of his own money in Chatterbug and has now decided to grow the company profitably without investment.

    We talk about founding in Germany and Europe as opposed to the US and Scott explains why he is now founding in Germany for the second time.

    What you learn:


    Milestone exit: How desirable is exit as a goal really?
    Customer retention: How hard is it to retain customers and what options, such as experiential approaches, are there?
    Team composition: What makes a high-performance team?
    Made in Germany: What are the pros and cons of setting up in Germany vs. the USA?


    Looking for 100.000€ in Cloud Credits, then apply for the OVHcloud Startup Program: https://startup.ovhcloud.com


    EVERYTHING ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery     



    Scott Chacon

    LinkedIn: https://www.linkedin.com/in/schacon/

    Gitbutler: https://gitbutler.com/  

    Merge: https://merge.berlin 



    Unicorn Bakery Whatsapp Broadcast:

    Find out everything you need to know as a founder: https://drp.li/jrq5S       

    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.



    Marker:

    (00:00:00) What changes when you finally get the 100 million dollar exit? ?

    (00:06:20) Did you experience an exit-depression?

    (00:11:03) 12 million personal investment in Chatterbug?

    (00:15:04) What is your advice for founders to get to the "zero-to-one-effect"?

    (00:23:01) Gitbutler: Product & Vision

    (00:29:04) How did you build your third venture with all your experience?

    (00:32:55) What does it take to make a developer tool successful?

    (00:36:11) Was your product ready for a lot of attention when you got thousands of signups?

    (00:39:03) What do non-technical-founders forget about that makes it harder for tech people to succeed in the company?

    (00:42:26) Why is building from Germany great in some parts?

    (00:55:44) Investors vs. Bootstrapping: What are your thoughts?

    (01:00:14) How did you plan your runway?

    (01:03:44) The Merge: The developers conference

    • 1 tim. 17 min
    Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals

    Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals

    David Heinemeier Hansson is the inventor of Ruby on Rails and founder of 37signals, a company that has developed products such as Basecamp, Hey.com and more over the last 20 years.

    However, apart from Jeff Bezos, David and his co-founder Jason Friedman didn't take any money and bootstrapped the company.

    We talk about the biggest cost drivers for companies, how 37signals managed to develop multiple products in parallel and how David thinks about the differences between Europe and the US when it comes to starting a company.

    What you learn:


    When might it make sense to move away from the usual cloud services and choose your own hardware resources instead?


    What advantages does the USA offer compared to Europe if you want to set up a start-up?


    Who should raise money from venture capital investors and who shouldn't?


    How do you learn to correctly assess which topics (e.g. marketing or hiring) it makes sense to spend money on?



    Here you can find tickets for MERGE: Https://merge.berlin

    Don’t forget to use the code UNICORN for 30% off.

    Here you can setup your tech with Codesphere: https://codesphere.com 

    EVERYTHING ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery    

    David Heinemeier Hansson

    LinkedIn: https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/ 

    37signals: https://37signals.com/ 

     

    Unicorn Bakery Whatsapp Broadcast:

    Find out everything you need to know as a founder: https://drp.li/jrq5S       

    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.

    Marker:

    (00:00:00) How do you resist raising venture capital? Why was it not relevant to you? To whom would you recommend raising venture capital?

    (00:10:51) Would AI make it possible for me, as a non-technical founder, to build a technical company these days?

    (00:16:22) What are the biggest cost traps that founders run into?

    (00:23:16) How do you assess new costs like hiring or marketing?

    (00:29:08) The 37signals setup: team size and product variety

    (00:33:31) How did you and Jason find out what company you want to build?

    (00:43:23) How much money did you save by leaving the cloud?

    (00:51:41) US vs. Europe - what are the differences in living and working?

    (00:57:54) What would be the reasons to build out of Europe?

    • 1 tim. 9 min
    How AI changes creativity forever, with Adobe’s Chief Strategy Officer Scott Belsky

    How AI changes creativity forever, with Adobe’s Chief Strategy Officer Scott Belsky

    What role does creativity play for entrepreneurs?

    And how is the understanding of creativity changing as a result of artificial intelligence?



    Scott Belsky founded Behance, sold the start-up to Adobe and is now Chief Product and Chief Strategy Officer there.

    Adobe is one of the 50 most valuable companies in the world.

    At Adobe, Scott oversees all new products and is deeply involved in what the future looks like for creatives.



    In this podcast episode of Unicorn Bakery, Scott Belsky and Fabian Tausch talk about the impact of artificial intelligence on entrepreneurship, creativity and product development in companies.



    What you'll learn:

    -What impact is AI having on work at large corporations like Adobe?

    -How are product teams changing due to AI?

    -How did Scott feel as a founder after selling his company to Adobe?

    -What do investors like Scott want when looking for new talent?

    -When is it worth launching a new product and when is it worth developing the existing one?



    ALL ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery



    Scott Belsky

    LinkedIn: https://www.linkedin.com/in/scottbelsky/

    Adobe: https://www.adobe.com/



    Unicorn Bakery Whatsapp Broadcast:

    Find out everything you need to know as a founder: https://drp.li/jrq5S

    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.



    Marker:

    (00:00:00) How does creativity influence entrepreneurship?

    (00:06:28) How does AI impact such large organizations like Adobe?

    (00:10:21) How do you decide if you want to launch a new product vs. improve a "good old" one and what are your thoughts on a good launch?

    (00:18:37) How did you feel after selling to Adobe?

    (00:23:33) What are you looking for when you want to invest in a business?

    • 38 min
    Why Your Product Launch is Overrated with Superhuman Founder Rahul Vohra

    Why Your Product Launch is Overrated with Superhuman Founder Rahul Vohra

    Rahul Vohra sold his first company Rapportive to LinkedIn and then founded Superhuman.
    Superhuman is a premium email provider that is significantly faster to use than Gmail and other alternatives.
    Today, Superhuman has raised more than 100 million dollars and has tens of thousands, if not hundreds of thousands of users.
    But how do you develop a premium product in an area where there is a lot of competition and, above all, free alternatives?

    In addition to Superhuman, Rahul has co-invested with Todd Goldberg in more than 100 startups and we talk about Rahul's framework for investing and building an angel fund.
    In addition to background info on Superhuman, in this episode you'll also get helpful tips on the most common pitfalls in product launches, a look at the pros and cons of a personal brand as a founder, and the impact of AI in product building.

    What you will learn:

    What are the pros and cons of personal branding as a founder?
    How does Superhuman use AI in product development?
    Why are product launches overrated?
    When should founders use feedback in product development and when should they trust their gut feeling?

    Rahul's Angel Fund: https://www.toddandrahulangelfund.com/

    ALL ABOUT UNICORN BAKERY:
    https://zez.am/unicornbakery

    Rahul Vohra
    LinkedIn: https://www.linkedin.com/in/rahulvohra/
    Superhuman: https://superhuman.com/

    Unicorn Bakery Whatsapp Broadcast:
    Find out everything you need to know as a founder: https://drp.li/jrq5S
    Our WhatsApp Broadcast keeps you up to date with insights into the scene, news and top content.

    Marker:
    (00:00:00) How did you test the market for a premium email service?
    (00:07:34) Minimum Viable Product vs. Minimum Lovable Product: How long did the first version of Superhuman take? ?
    (00:12:25) How does the product market fit the engine of the growing company?
    (00:18:28) Why Superhuman has maintained a 1:1 onboarding process over the years
    (00:21:48) What are the most common misconceptions about THE product launch?
    (00:23:53) What is the difference between game design and gamification in product development?
    (00:31:08) When to focus on improving the product and when to focus on increasing sales in product development?
    (00:35:46) Superhuman's AI strategy
    (00:38:37) Rahul's favorite AI use cases and tools?
    (00:44:12) What are the positives/negatives of becoming a personal brand as a founder?
    (00:49:28) What are your favorite questions to find out the characteristics of a potential employee?
    (00:53:47) What is your framework for investing in startups?

    • 1 tim. 5 min
    This investor cold walks into offices to invest in a startup & why he doesn’t build a personal brand – Alex Finkelstein, Spark Capital

    This investor cold walks into offices to invest in a startup & why he doesn’t build a personal brand – Alex Finkelstein, Spark Capital

    Alex Finkelstein is a general partner at Spark Capital and has names like Twitter (X), Discord, Snap and Slack in his funds portfolio. But how does a fund like Spark Capital, and Alex in particular, invest?



    ALL ABOUT UNICORN BAKERY:

    https://zez.am/unicornbakery



    What you'll learn:

    Why is it sometimes useful as a founder:in to not just look at everything rationally?

    How far does Alex go to win deals and invest with founders?

    How does Alex shape his way of working and living to achieve as much success as possible in all areas?

    How do you build a successful venture company when all the world is focused on brand and reach?



    Alex Finkelstein, Spark Capital

    LinkedIn: https://www.linkedin.com/in/finkelsteinalex/

    Spark Capital: https://www.sparkcapital.com/



    WHATSAPP NEWSLETTER:

    1-2x a week get a personalized voice note or content from me that will make you a better founder, sign up now with one click: https://bit.ly/ub-whatsapp-newsletter



    (00:00:00) What should newbies who just joined in the heyday of startups know about building companies?

    (00:04:54) What do you guys look for in good investments?

    (00:09:59) How do you convince companies (like Get Your Guide, for example) that you really want to work with you?

    (00:15:21) What's it like behind the scenes - how do you structure your work/life time?

    (00:18:32) How do you go about convincing executives to join the founders you think are a good fit for the company?

    (00:20:27) How senior/junior should you hire in the seed stage?

    (00:25:35) Building a successful venture capital firm: what does it really take?

    • 35 min

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