83 avsnitt

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Digital Marketing Made Easy Dawn McGruer

    • Näringsliv

Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

    Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily

    Welcome to today's episode of Digital Marketing Made Easy.

    In this episode, I’m delving into effective techniques for selling your courses and programmes. 

    From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your audience into committed customers. 

    Join me as I discuss these key insights, complete with real-world applications and expert guidance to help your offerings shine in a competitive market. 

    Here are the highlights: 
    (2:11) Unleash your courses and programs to the online world
    (3:06) Master the art of marketing to expand your reach
    (4:01) Marketing strategies for online creators
    (11:26) Engaging audiences and crafting compelling content

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 18 min
    Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales

    This week we are diving deep into relationship marketing. 

    Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leader in your space—this episode has got you covered.

    So, tune in, and let's start making those connections that not only last but also pay off!

    Here are the highlights:

    (01:30) Communication is central
    (06:12) That personal touch
    (08:13) Exceptional customer service
    (09:46) Building trust and loyalty
    (10:35) Thought leadership

    Connect with Dawn:

    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 14 min
    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Ep 81 - 4 Ways to Use AI to Attract and Convert Customers

    Welcome to Episode 81 of the Digital Marketing Made Easy podcast.

    Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. 

    In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. 

    From personalised recommendations to automated customer interactions, I'll show you how these tools can revolutionise your business operations and enhance customer experience. 

    Get ready to use AI to its fullest potential. 

    Here are the highlights: 
    (1:01) Finding the right tools
    (3:21) What are you doing with AI?
    (7:28) Leveraging AI for email marketing automation
    (12:29) Conversion strategies and real-time engagement 

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Ep 80 - 3 Ways to Use Socials and Stories to Sell More

    Welcome to another episode of Digital Marketing Made Easy. 

    Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. 

    Ready to learn how to engage better and sell more using some of Instagram's features? 

    Well, this episode is packed with tips and tricks for brands and service providers. 

    Let's get started and make your Instagram work for you!

    Here are the highlights: 
    (1:11) Leveraging social media platforms for business growth
    (4:58) Making consistent social posts
    (7:01) Online marketing and engagement
    (10:15) Showcasing products and services


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    Ep 79 - Key Objectives to Drive Revenue Into Your Business

    In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue.

    It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. 

    We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. 

    I’m sharing the six key objectives that are guaranteed to not just expand your business, but significantly boost its performance. 

    Gear up for a transformative approach to marketing and watch your revenue climb. 

    Here are the highlights: 
    (1:37) Setting business goals that drive revenue
    (5:29) Lead generation and conversion optimisation strategies
    (6:52) Business growth through customer retention and upselling
    (9:54) Business strategies for profitability


    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/ 
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/ 
    Follow on Twitter - https://twitter.com/businessconsort 
    Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

    • 13 min
    Ep 78 - Influencer Marketing Explained

    Ep 78 - Influencer Marketing Explained

    In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales.

    Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating with influencers, leveraging their credibility to amplify your brand's reach.

    Get ready to unlock the secrets behind successful influencer partnerships, and discover tools and tactics that can elevate your marketing game.

    Here are the highlights:
    (1:24) Identifying and analyzing influencers for brand collaborations
    (2:51) Influencer marketing tactics and growth strategies
    (6:27) Being honest and authentic in marketing
    (8:24) Influencer marketing best practices

    Connect with Dawn:
    Visit our website - https://www.digitalandsocialmediaacademy.com/
    Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-book
    Join the Facebook Group - https://www.facebook.com/groups/businessconsort/
    Follow us on Instagram - https://www.instagram.com/businessconsort/
    Follow on Twitter - https://twitter.com/businessconsort
    Connect on LinkedIn - https://www.linkedin.com/school/868404/

    • 12 min

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