E05: What do you a call a denim recycling expert? A Jeanius. Also known as Renewcell‪.‬ waste.design.shop.

Today we’re learning from Harald Cavalli-Bjorkman from Renewcell, an award-winning textile-to-textile recycling company based in Sweden. Circulose® is a branded dissolving pulp product that Renewcell makes from 100% textile waste, such as worn-out jeans and production scraps. For fashion brands big and small, it’s become a coveted alternative to virgin materials like cotton, which require unsustainable amounts of land and water to cultivate. He talks to us about the future of fashion, t...