E07: Adena Merabi Makes Partnerships, Mentorship, Hard Work, Momentum, Acumen, and Luck Add Up To Success Ecommerce Hotline by Bemeir

Ecommerce Hotline Episode 7 (Lucky Number 7)

In this episode Maier Bianchi interviews Adena Merabi currently the Partnerships Team Lead with Okendo. Adena shares her journey in the e-commerce industry and the importance of building relationships and partnerships. She emphasizes the value of a supportive culture and the role it plays in personal and professional growth. Adena also discusses the need to adapt to change and find purpose and enjoyment in work. She encourages individuals to take control of their careers and seek opportunities that align with their goals. Additionally, Adena highlights the benefits of a healthy competition and how it drives innovation in the industry. Adena highlights the trend of tech stack consolidation, the shift towards retention marketing, the importance of collecting zero party data, creating touch points and personalized experiences, the value of mentors, the importance of taking care of one's mental health, and the benefits of continuing education.

Key Takeaways


Building strong relationships and partnerships is crucial in the e-commerce industry.
A supportive culture and a team that invests in your growth can lead to personal and professional success.
Adapting to change and being dynamic are essential skills in a rapidly evolving industry.
Finding purpose and enjoyment in your work is important for long-term satisfaction.
Taking control of your career and seeking opportunities that align with your goals is empowering.
Building relationships with competitors can create a healthy ecosystem and drive innovation.
Brands are looking to consolidate their tech stack and work with vendors that offer a suite of functions to increase efficiency and reduce costs.
The shift towards retention marketing emphasizes the importance of focusing on existing customers and implementing loyalty programs and memberships.
Collecting zero party data directly from customers through quizzes and surveys can provide valuable insights for personalized marketing strategies.
Creating touch points and personalized experiences can enhance customer engagement and loyalty.
Having mentors can provide guidance and inspiration for personal and professional growth.
Prioritizing mental health is crucial for overall well-being and success in the e-commerce industry.
Adena Merabi can be contacted through LinkedIn or via email at Adena.merabi@okendo.io.
Continuing education, such as pursuing an MBA, can open up opportunities for personal and professional development in the e-commerce industry.

Sound Bites


"It's really cool to see how each dot has connected into something else and that keeps growing and growing and growing."
"Knowing your own compass, your own BS detector, your own way of kind of stewarding that."
"People take jobs because it's exciting and a great opportunity, but people stay because of the people."
"Innovation is how everyone wins when there's more features available."
"Brands are wanting to consolidate their tech stack."
"The shift towards the importance of your retention marketing strategy."

Chapters


00:00 - Introduction and Sponsor
01:10 - Adena's Background and Experience in E-commerce
03:04 - Adena's Involvement in the E-commerce Community
04:00 - The Importance of Building Relationships and Trust
08:16 - The Impact of a Supportive and Flexible Work Environment
11:02 - Adapting to Changes in the Company
14:49 - Collaborating with Competitors to Create a Healthy Ecosystem
25:43 - The Power of Innovation and Collaboration
29:03 - Tech Stack Consolidation
30:03 - The Shift Towards Retention Marketing
32:28 - Personalization through Zero Party Data
41:13 - Finding Mentors and Prioritizing Mental Health

Keywords

e-commerce, partnerships, relationships, trust, flexibility, career development, networking, competitors, healthy ecosystem, innovation, collaboration, professional development, e-commerce industry, tech stack consolidation, retentio