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I'm obsessed with entrepreneurship, commerce, and Shopify.
Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com.
I’m now the founder of eCommerceFastlane.com!
This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms.
If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty.
I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey. 

See acast.com/privacy for privacy and opt-out information.

eCommerce Fastlane - Shopify - Shopify Plus - E-Commerce - Ecommerce Business Steve Hutt

    • Marknadsföring
    • 5.0, 1 betyg

I'm obsessed with entrepreneurship, commerce, and Shopify.
Learning and experimenting for nearly two decades, I've bootstrapped my way to building and scaling many successful brands, with a notable exit from my startup VisionPros.com.
I’m now the founder of eCommerceFastlane.com!
This commerce industry blog and weekly podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms.
If you have the desire to implement what's working today for direct-to-consumer (DTC) brands on Shopify, I'm excited you're here! Each week I share a data and strategy-driven approach to building and scaling lifetime customer loyalty.
I'm so proud and excited that you have a growth mindset and are a constant learner. I truly appreciate you and your entrepreneurial journey. 

See acast.com/privacy for privacy and opt-out information.

    101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science

    101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science

    My guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow.
    What You Will Learn TodayWhy now is an epic time to be an ecommerce entrepreneurWhat Shopify brands should be doing now to future-proof scalable growthHow data science is playing a role for successful Shopify brandsHow to communicate more personally and stand out from the competitionLinks And Resources Mentioned In This EpisodeKlaviyo - Free-forever plan available!Klaviyo Ecommerce Industry Benchmark ReportShopify Plus Certified AppsCovid-19 InsightsCovid-19 Marketing StrategiesThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 40 min
    100: Shopify Is Building The World's First Retail Operating System To Arm Resilient Entrepreneurs

    100: Shopify Is Building The World's First Retail Operating System To Arm Resilient Entrepreneurs

    Today is an exciting day… A milestone… A time to reflect… A time to celebrate…
    Today is the 100th episode of eCommerce Fastlane!!
    It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem.
    Joining me on the podcast, I could think of no other person who I’d like to chat with...
    My guest today is Harley Finkelstein, the Chief Operating Officer of Shopify. The company that has given me and many others the opportunity to develop their life’s work, by helping independent businesses and entrepreneurs navigate and thrive online and in-store.
    What You Will Learn TodayHow the global pandemic and stay-at-home orders over the past 3-months has affected consumer spending.Why Shopify retailers should be diligent to meet the ever-evolving customer experience requirements in order to win and remain relevant.How retail and commerce are changing and what Shopify brands can do today to remain relevant and competitive.Why building a community around your brand will allow you to know your customers or potential customers better.Links And Resources Mentioned In This EpisodeShopifyShopify App StoreShopify CompassShopify Free ToolsShopify YouTube ChannelShopify ReUnite 2020 AnnouncementsThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.
    Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.
    So what do you do? You use Rewind to protect your Shopify store with automated backups.
    Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.
    The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.
    Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.
    Protect your business and get peace of mind with Rewind Backups. 

    See acast.com/privacy for privacy and opt-out information.

    • 33 min
    99: Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business

    99: Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business

    My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. 
    Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.
    What You Will Learn TodayHow SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data.Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture.Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about.Why lifetime customer value will actually drive your business forward and set better marketing goals.Links And Resources Mentioned In This EpisodeSocialCodeSocialCode Case StudiesAudience Intelligence Platform - Listener Only Promotion - 30-Day Free Trial + 50% Second MonthThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.
    ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com
    See acast.com/privacy for privacy and opt-out information.

    • 23 min
    98: Proven And Scientifically Tested Digital Marketing Truths From A Seasoned Shopify Partner

    98: Proven And Scientifically Tested Digital Marketing Truths From A Seasoned Shopify Partner

    My guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands.
    They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner.
    Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify.
    What You Will Learn TodayWhy successful branding is all about your ability to make your product and marketing unique within your vertical.Why not all types of digital marketing will work for every brand.Why you should take the time to understand your analytics and reporting tools.Why SEO is almost always a good investment if your product is often described generically by a large cross-section of your audience.What is the difference between technical SEO and On-site SEO.Links And Resources Mentioned In This EpisodeCoalition Technologies600+ Customer Case StudiesFree SEO Audit or 4 Hours of Development TimeCarroWoolyGrinBuilding A Story BrandGoogle Search ConsoleThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
    I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!
    New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!
    SHIPBOB: EPISODE SPONSORPicked, packed, and shipped.This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.
    ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear...to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere. With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.CLICK HERE to get started >> ShipBob.com
    See acast.com/privacy for privacy and opt-out information.

    • 42 min
    97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks

    97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks

    My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.
    Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A merchant needs to be able to distinguish between a good order and a fraudulent order and ensure that the fraudulent orders are canceled immediately.
    Shopify offers basic fraud prevention tools with its Fraud Filter. According to NoFraud, there are some gaps in their native offering:
    A high rate of false positives. Many orders flagged as high risk are actually safe to ship.Orders need to be manually reviewed, especially those that are medium risk.Many orders that receive a Pass still results in fraudulent orders.Transaction risk factors are purposely vague so as to not educate fraudsters.Today we will talk about a service that has been available to Shopify customers for several years and helps bridge the gap in what Shopify customers should consider when it comes to effective fraud prevention.
    What You Will Learn TodayCurrent fraudster landscape as it relates to data breaches, stolen card data, and synthetic identities.What is the Dark Web and what are people doing there?Reshipper fraud, triangulation fraud, mule fraud, and how you can protect yourself.Links And Resources Mentioned In This EpisodeNoFraud > ShipBob.com
    See acast.com/privacy for privacy and opt-out information.

    • 28 min
    96: Commission-Based Advertising Across 25M+ Premium Online Destinations To Guarantee More Revenue And Return On Ad Spend

    96: Commission-Based Advertising Across 25M+ Premium Online Destinations To Guarantee More Revenue And Return On Ad Spend

    My guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. 
    Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions.
    Given the way the market is leaning and the impact that the Coronavirus has had on ecommerce advertising, I am excited to share this conversation with you today!
    What You Will Learn TodayWhat is Klickly's Commerce Engine?Why commission-based advertising is very appealing to Shopify brands right now. How machine-learning is powering the logic to drive more sales.How to guarantee return-on-ad-spend (ROAS) and avoid bots and click fraud.Links And Resources Mentioned In This EpisodeKlickly > ShipBob.com
    See acast.com/privacy for privacy and opt-out information.

    • 28 min

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