The Brand Podcast Liran Hirschkorn

In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving diverse facial hair needs and its strategic approach to product development. Brian also discusses the importance of market positioning, strategic investments, and the impact of celebrity partnerships in building brand credibility. Join us as we explore the dynamic world of CPG brands and the mindset behind successful ecommerce ventures.

Want to see the podcast on video? Head to the ⁠⁠Incrementum Digital YouTube Channel and subscribe ⁠⁠

Links:

Scale on Amazon and Retail Media: ⁠⁠Incrementumdigital.com⁠⁠

⁠⁠Follow Liran on Linkedin


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In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of hiring for company culture. From discussing distribution strategies to the concept of creativity in problem-solving, Milan takes us on a journey through the growth of Free Spirits and the lessons learned along the way.



Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin










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Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

Season 2 Episode 1

Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/

Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe - https://www.youtube.com/@incrementumdigital

Links:

Scale on Amazon and Retail Media: Incrementumdigital.com

Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/






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A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/


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Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business.

Check out Pickfu and use code MINDSET to save 50% off your first poll.

Here are some of the sample polls



Crowdsourced listing audit
Competitive main image test (here's another)
Hypothetical mockups using our mockup tool


This episode is brought to you by my Amazon marketing and advertising agency ⁠IncrementumDigital.com⁠.

⁠Get a free Amazon account audit.⁠

Join the E-commerce Mindset Group ⁠https://www.facebook.com/groups/ecommercemindsetgroup⁠/ on facebook to continue the conversation and follow Liran & Incrementum Digital on social media: Youtube: ⁠https://www.youtube.com/channel/UC7MFYjY6F6i6Z3aI299gtmA⁠








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In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher.

Check out https://go.kabbalah.com/


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