11 min
Economists should think like biologists Cambridge Judge Business School Discussions on Economics & Policy
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Students at business schools should think like biologists, according to acknowledged advertising authority Rory Sutherland of Ogilvy & Mather UK.
Conventional economic theory is extraordinarily narrow, blind to ethics, psychology, path-dependence and to marketing. Adopting aspects of evolutionary biology, psychology and behavioural science will create binocular vision and a different way of looking at problems.
Students at business schools should think like biologists, according to acknowledged advertising authority Rory Sutherland of Ogilvy & Mather UK.
Conventional economic theory is extraordinarily narrow, blind to ethics, psychology, path-dependence and to marketing. Adopting aspects of evolutionary biology, psychology and behavioural science will create binocular vision and a different way of looking at problems.
11 min