12 min

EP 12: Pivoting To Meet The Right Customers THINKERS Manifesto

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Pivot.It's a term that a lot of startup companies know well. A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market. A lot of companies have conducted successful pivots. But not all pivots require changing a product. Sometimes it requires you to change your approach to a market.

Pivot.It's a term that a lot of startup companies know well. A pivot is a shift in business strategy that involves changing a company’s products or business model based on feedback from the market. A lot of companies have conducted successful pivots. But not all pivots require changing a product. Sometimes it requires you to change your approach to a market.

12 min