37 min
Episode 1: How can I create a brand halo through content? Content Talks
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- Marknadsföring
With Ali Jones, Chief Customer Officer, Co-op Food
What is the halo effect? How did the term come about and what is its role in marketing? In this episode we talk to Ali about the importance of building brand strength in one sector of your company, which ultimately creates a ripple effect. We cover the advantages of promotional marketing vs content marketing, the power of content, and why the best marketing strategies combine both.
Content Talks
The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.
These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment.
From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.
Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks
The Team
Host: Tom Rowley
Audio/Video Editor and Producer: Andy Greening
Researcher and Marketing Manager: Taimen Zlattner
Design: Andy Greening and Matt Ford
Director of Digital: Pares Tailor
Creative Director: Matt Ford
CEO: Nicola Murphy
Music by Artlist
Interested to learn more about River Sounds?
http://www.riversounds.co
River Sounds
River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging.
The River Group
The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland and Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million.
The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency.
More on The River Group
The River Group: https://www.therivergroup.co.uk/
River Sounds: http://www.riversounds.co
Maven Comms: https://itsmaven.com/
Fish Content Agency: https://fishcontent.agency/
With Ali Jones, Chief Customer Officer, Co-op Food
What is the halo effect? How did the term come about and what is its role in marketing? In this episode we talk to Ali about the importance of building brand strength in one sector of your company, which ultimately creates a ripple effect. We cover the advantages of promotional marketing vs content marketing, the power of content, and why the best marketing strategies combine both.
Content Talks
The Content Talks podcast talks to senior professionals about how they measure their content and create business models that deliver customer engagement and product sales for their businesses.
These industry heads will help you understand how to create genuinely valuable content, which makes your brand stand out on and offline, and, ultimately, improve your return on investment.
From CEOs to marketing directors, get inspired by our conversations on Content Talks. Watch the series online and download extra exclusive episodes on your preferred podcast platform.
Listen to the podcast on your preferred podcast platform here: https://smarturl.it/contenttalks
The Team
Host: Tom Rowley
Audio/Video Editor and Producer: Andy Greening
Researcher and Marketing Manager: Taimen Zlattner
Design: Andy Greening and Matt Ford
Director of Digital: Pares Tailor
Creative Director: Matt Ford
CEO: Nicola Murphy
Music by Artlist
Interested to learn more about River Sounds?
http://www.riversounds.co
River Sounds
River Sounds is the multi-award-nominated podcast division of The River Group. Our recent nominations include The British Podcast Awards. River Sounds brings brands to the conversation using our 25 years+ experience to produce quality editorial content for podcasts – content produced by The River Group that not only engages with audiences but always portrays relevant brand messaging.
The River Group
The River Group is a 25-year-old full-service content marketing agency based at Marble Arch, London. In an age of content spam, we don’t add to the noise, we make lean content designed on a simple consumer/brand-value equation. Our content combines the new science of digital media and the old artistry of storytelling. We produce content for web, social and print to address hard-nosed marketing objectives for 24 clients, including Holland and Barrett, Co-Op, Superdrug, WW, Cunard and The Ramblers. We have 105 staff, work across 18 international markets and have billings of £16million.
The River Group Company consists of The River Group; River Sounds, an award-winning full-service podcasting company; Fish, a content agency focused on membership; and the recently launched Maven Communications PR, agency.
More on The River Group
The River Group: https://www.therivergroup.co.uk/
River Sounds: http://www.riversounds.co
Maven Comms: https://itsmaven.com/
Fish Content Agency: https://fishcontent.agency/
37 min