Episode 1 - Streaming video OTT Marketing Strategy

Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind?

For most of us, the internet is already the primary source of the videos we watch.
In the US, streaming is headed towards a saturation point. Netflix, Amazon, Hulu, and now Disney + are quickly picking up new subscribers as streaming quickly becomes the primary source of video consumption within the US and globally. Not to mention that YouTube is essentially ubiquitous around the world.
This is important for marketers to take notice of. Not only because traditional TV advertising budgets will soon be replaced by their digital counterparts, but also to understand consumer behavior. Knowing how your customers consume video content helps in a few ways:
* Knowing what your target audience consumes and what platforms they use can help you develop a better digital video ad campaign.
* Knowing what your target audience watches can help you better engage with them on social media (have you seen those baby Yoda memes?)
* Knowing how your target audience uses different video platforms can be helpful in developing an effective content marketing plan.