Episode 13 - Key Essentials to a Solid Marketing Foundation Marketing & Cocktails

Episode #13 - Essentials to a Solid Marketing Foundation

[00:00:00] Terrica: Welcome to the marketing cocktails podcast. We're your hosts, Terrica Strozier, that's me a brand designer and sugar addict and Vanessa Shepherd, launch strategist and content creator. With a love of all things Disney. Each week, you'll hear, our behind the scenes conversations and expert advice on marketing and launching your next offer a product while doing it all ethically and organically.

And giving that bro marketer advice the booth. Thanks for spending some time with us today. Grab a drink and let's jump into today's episode.

Welcome to episode 13 of the marketing and cocktails podcast. Today's podcast is all about the essential keys to a solid marketing foundation. A solid foundation is essential to the growth of your business. So today we've decided to give you a few tips and tricks to just strengthen the foundation of your business.

So if marketing has been on your to-do list for awhile, take a listen.

Vanessa: So we're back with some [00:01:00] marketing foundation chit chat about all the things. That you kind of need to have to have an awesome, solid foundation for your business and all the things that you really need to be reassessing and fine tuning as you go. So the cool part about creating a business is that it is always going to keep evolving.

You're always going to have to be making sure that you were kind of coming in and looking at everything and how it's working, where it's not working and adjusting it just because you have. Something today, whether it's a product or a service that isn't selling doesn't mean that you're not on the right track or you're not on the right vein.

It just means that maybe it's not reaching enough people or maybe your messaging is a little off, or maybe the people that you thought would vibe with it. Aren't actually the right people. And some other group is going to vibe with it instead. So we're going to kind of cover some of the essential marketing foundations and then talk a little bit about, even how to like, look at fine tuning some of those pieces as you go as well.

So [00:02:00] one of the big things you've probably already heard about, and you're going to keep hearing about if you're in the online business space is a sales funnel. that's something that. There's some people out there that they say, you, you know, you have a bajillion funnels and you do this really, all you need is one, one way to get people in and to get people converting from somebody that's just viewing you on the outside to actually signing up for your email list to actually purchasing your product.

However, that is what ever that is. Whether it's a product you're selling our service, you're selling. So a funnel is basically just. A flow of how you attract a lead, turn them into a prospect and finally turn them into a customer. So it's basically a process of gaining awareness, enticing those people to sign up for your list and then nurturing the relationship so that those people will become lifelong customers.

And the reason why we use a funnel is that it starts [00:03:00] out, as a way, just to demonstrate the fact that you have to put yourself out there. And that you have to get people aware of your brand. think of like the shoes that you buy, the brand, you chose, you chose it because you became aware of the brand and then you became aware of the product and the features and how it could benefit you.

You knew what your needs were and you made that final purchase because it checked all those boxes on your list. So a funnel is basically going to help people do the exact same thing with whatever that you're selling. It's kind of a, a flow of a way to get leads in, get the leads, learning about you.

Seeing him as the expert, seeing him as somebody with the right solutions to help them solve their problems. And eventually they're going to basically buy your product because they see that you are able to help them in