Episode 20 - Game Journalist Survey 2024: What Game Journalists Really Think (ft. Eurogamer’s Editor in Chief‪)‬ The Games PR Podcast

Discover the reality of the world of games journalism as Eurogamer's Editor in Chief, Tom Phillips, joins us to dissect insights from our 2024 Games Journalism Survey. We peel back the curtain on the intricate dance of games journalism, offering a treasure trove of insider knowledge for PR professionals and game developers.

Tom shares how game developers can pitch their stories to stand out in this SEO-driven landscape and the importance of balancing algorithm-driven articles and authentic content for readers. This leads to an insightful conversation on the evolving presence of guides and the rise of popularity in such content in an age of growing demand from players.

We also head to the front lines of gaming content creation, where the pressure of overflowing inboxes and the allure of early access reviews shape the future of the industry. We'll entertain you with tales from the trenches about sifting through the daily deluge of pitches and the red flags that signal an instant 'no.' Tom also reveals how platforms like Patreon revolutionise how journalists and creators connect with their communities and whether this will be an ongoing trend in a highly uncertain industry.

To wrap up, we journey through the high-stakes world of pre-release game reviews and the nuanced dance of publisher-journalist relations. Tom offers a rare peek into the world of reviewing games ahead of release, unpacking the pressures and ethical considerations unique to video game criticism, and best practises to maximise coverage opportunities for your game. 

We close with a reminder to check out the comprehensive 2024 Games Journalist Survey for further illumination of the fascinating trends shaping the future of game journalism.